Software Engineer

Software Engineer: Wishlink

About Wishlink

Wishlink is building the future of creator-led shopping. We help users discover and buy products through content creators they trust, sitting at the intersection of e-commerce and social media. In just 4 years, we've grown to 900k users daily, Rs 300cr+ monthly GMV, 30,000+ creators, and 200+ brand partners.

Team and Investors

We’re 3 founders, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours. We started Wishlink in January 2022 and are based out of Gurugram. We have recently raised a series B round of $17.5M in February 2026, backed by leading global investors including Vertex Ventures SE Asia & India, Fundamentum, and Elevation Capital.

Why Join Us?

Our team includes alumni from IITs, IIMs, and top tech companies, and we move fast while having a LOT of fun! We work with brands like Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, and many more. At Wishlink, you get to work in a fast-emerging consumer-tech startup and play an integral part in building the creator-enabled eCommerce space.

What would you be doing?

• Watch Reels and YouTube videos every day & level up on your fashion sense!
• Own features end-to-end, from understanding the product requirement to shipping it across the frontend (React.js, React Native) and backend (Django, Postgres, Redis).
• Build and maintain APIs that power our creator and brand-facing products, handling real-time events, asynchronous processing (Celery, AMQ), and integrations with external platforms.
• Work across the stack depending on what the problem needs. Some weeks you'll be deep in React Native shipping a new creator app flow; other weeks you'll be optimizing a slow Django query or debugging a Celery task pipeline.
• Write code that other engineers can read, extend, and trust in production. Know when to build it right and when to ship it fast.

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• Collaborate with product, design, and business teams to figure out what to build and why, not just how.
• Improve what already exists. Spot patterns where a reusable component, a better abstraction, or a small refactor saves the team time down the line.

What are we looking for?

If you are a content creator yourself or have worked in the social media space, we like you already :)

• 2-5 years of experience building and shipping web applications.
• You have a primary strength in either frontend (React.js) or backend (Django/Python), and that's fine. What matters is that when a feature needs work on the other side, you pick it up instead of passing it on. We're not expecting equal depth in both, we're expecting willingness and basic competence across the stack.
• Comfortable picking up React Native if you haven't worked with it before. The mental model is close enough to React.js that the ramp-up shouldn't be steep.
• Strong fundamentals in whichever side you're deeper on. For backend, that means data modelling in Postgres, caching with Redis, and writing async task pipelines (Celery). For frontend, that means component architecture, state management, and rendering performance.
• You understand REST API design well enough to design clean, versioned APIs that frontend and mobile teams can consume without constant back-and-forth.
• Comfortable working with Git in a team setting, reviewing PRs, and writing code that passes review without needing a rewrite.
• You debug systematically. When something breaks in production, you can trace through logs, queries, and task queues to find the root cause.

Good to Have

• Experience with message queues (RabbitMQ, Kafka) beyond basic pub-sub.
• Familiarity with containerized deployments (Docker, Kubernetes) and CI/CD pipelines.
• Past experience in e-commerce, AdTech/MarTech, or creator economy products.
• Exposure to performance profiling and optimization on either frontend (bundle size, render performance) or backend (query optimization, caching strategies).

Perks and Benefits

We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.

• Competitive Salary, Generous ESOPs, and Relocation Bonus
• Learning & Development Programs
• Company sponsored newsletters and books
• Subscription to AI tools
• Regular Team Outings

Experience Wishlink

Explore our Creator App: iOS | Android

Explore our Shopping App: iOS | Android

LinkedIn: Wishlink

Founders

Shaurya Gupta - Founder & CEO

Divyansh Ameta - Founder & COO

Chandan Yadav - Founder & CTO

Engineering Team

Anuj Gupta

Shantanu Verma

Manav Rao

Arjun Salyan

Amit Jonwal

Dipendra Singh

Navneet Kumar