Paid Media Executive

Frontier is an independent video game developer and publisher, crafting immersive gaming experiences with fun gameplay and unparalleled artistic quality. Renowned for its iconic creative management simulation games, Frontier captivates players worldwide with immersive and authentic game worlds. The modern studio is located in the vibrant technology hub of Cambridge (UK). The talented team at Frontier are dedicated to nurturing our existing portfolio and delivering our exciting future roadmap.

This role is offered on a full in-studio basis or a hybrid basis (minimum 3 days per week in the studio). We can provide a comprehensive relocation support package as part of any offer, should you need to relocate.

WHAT’S THE ROLE

We’re expanding our Digital Marketing team, and are looking for a Paid Media Executive to support an exciting roadmap of game launches. This is a hands-on performance focused mid-level role where you will execute, optimise and coordinate day-to-day paid media advertising campaigns across a mix of digital channels aligning with KPIs.

You’ll join our high‑performance data‑driven team, working across innovative digital channels, with freedom to test, iterate and make a measurable impact.

WHAT YOU’LL BE DOING

• Executing and managing paid media campaigns across multiple channels including Meta, TikTok, Reddit, X and Google ads.
• Monitoring, analysing and optimising ad campaign performance daily during active campaign windows against KPIs set out in the media plan.

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• Delivering insights and learnings to the Senior Performance Marketing Manager to inform and improve campaign performance.
• Executing creative and audience testing plans set out in the media plans, and reporting results.
• Conducting audience targeting research for each platform, identifying best methods to reach defined audience groups set out in the go-to-market plan.
• Maintaining retargeting pools from all advertising sources and working with the compliance team to ensure all data sets are GDPR compliant.
• Writing best-in-class, engaging and platform approriate ad copy that aligns to each brand’s tone of voice.
• Compiling monthly data, raising POs and working with the Finance team to ensure requests are submitted on time.
• Coordinating briefing of assets into Creative Services, ensuring creatives are delivered according to spec, coordinating asset delivery with ad partners where necessary.
• Reviewing competitor activity and researching game launches to provide insight into industry best practice and current trends.
• Staying up to date with platform changes that may affect campaign set ups, finance, or asset requirements.

WHAT YOU’LL BRING

• Previous hands-on experience executing paid media campaigns.
• Advanced technical knowledge of Google Ads & paid social platforms.
• Strong advertising copy-writing skills, with ability to adapt tone of voice across brands.
• An analytical and data driven mindset, with ability to turn insights into action.
• Strong understanding of analytics platforms and comfortable with large data sets in Excel.
• Curiosity, pro-activity and genuine interest in advertising and digital platforms.

BONUS IF YOU HAVE

• Knowledge of games or other entertainment industries.

WHAT WE CAN OFFER YOU

You will work with talented and passionate people to support, develop or publish our sophisticated and enduring games, in a creative, collaborative and inclusive environment. We love what we do, and we work hard to provide outstanding experiences for our players.

Wellbeing is a big focus at Frontier, and we are continually evolving how we can support our people. We encourage a healthy work/life balance and provide a range of wellbeing activities, initiatives and sessions to support both mental and physical health.

We offer a competitive salary and benefits package, which includes a success-based annual bonus, share option schemes, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity leave, in-house subsidised catering, support with relocation, a Cycle to Work scheme, free bike servicing, and social activities and events.

We strive to create an environment where everyone can fully demonstrate their capability and potential. If you therefore need any reasonable adjustments to support you during the recruitment process, please speak to your Talent Acquisition representative.

For queries, please email: recruitment@frontier.co.uk