Director of Growth & Demand Generation

pubgenius inc. • Canada
Remote
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AI Summary

We are looking for an exceptional, full-stack Director of Growth & Demand Generation to own the pipeline end-to-end. This role involves designing and executing Account-Based Marketing (ABM) campaigns, setting up and optimizing cold email infrastructure, and collaborating with technical delivery teams to transform success stories into high-end technical case studies.

Key Highlights
Account-Based Marketing (ABM) campaigns
Cold email infrastructure setup and optimization
Collaboration with technical delivery teams
Key Responsibilities
Design and execute ABM campaigns
Set up and scale cold email infrastructure
Collaborate with technical delivery teams
Transform success stories into high-end technical case studies
Technical Skills Required
React.js Next.js LinkedIn sequencing Data enrichment tools
Benefits & Perks
Fully remote work
Flexible hours

Job Description


pubGENIUS is an elite React.js and Next.js development company and AdTech startup building web and AI products for clients across the US and Europe. We don't compete on low-cost development cycles; we operate as a long-term, high-reliability engineering partner for brands in the Fintech, Healthcare, AI, and Enterprise B2B SaaS & Cloud Infrastructure sectors where technical precision and regulatory fluency aren't optional.

We are looking for an exceptional, full-stack Director of Growth & Demand Generation to own that pipeline end-to-end.

What You Will Do

  • Design and execute Account-Based Marketing (ABM) campaigns targeting North American mid-market companies
  • Set up, scale, and optimize our cold email infrastructure, LinkedIn sequencing, and data enrichment tools
  • Collaborate with our technical delivery teams and PMs to transform our massive success stories into high-end technical case studies, white papers, and narrative-driven pitches
  • Guide our internal technical digital marketer to optimize highly tailored, high-intent vertical landing pages (e.g., /fintech, /healthcare, /saas) that convert cold executive traffic into diagnostic discovery calls
  • Take absolute accountability for Sales Qualified Leads (SQLs), Pipeline Velocity, and Total Closed-Won Pipeline Value

Requirements

Who You Are

  • You have 4+ years of B2B marketing experience specifically working for custom software development agencies or high-end IT consulting firms
  • You can prove you have built campaigns that directly contributed to closing high-value, six- or seven-figure enterprise service retainers
  • You know exactly how to write compelling, sophisticated copy that cuts through the noise in the inboxes
  • You don't need a massive team to delegate to. You are a self-starter who can map out the macro-strategy on Monday, write the hyper-personalized email templates on Tuesday, and audit the funnel metrics on Friday

What We Offer

  • You are the absolute owner of our growth architecture. You will work directly alongside our Strategy, PMs, and CEO to shape the future of the company

Benefits

  • Fully remote work from anywhere
  • Flexible hours

Application Process

  • We do not review applications via LinkedIn DMs or email. Please apply through the application link
  • We do not work with staffing agencies or third-party recruiters. Direct applicants only

pubGENIUS is an Equal Opportunity Employer; employment with pubGENIUS is governed on the basis of merit, competence, and qualifications and will not be influenced in any manner by race, age, colour, gender, religion, national origin/ethnicity, veteran status, sexual orientation, marital status, gender identity, mental or physical disability, or any other legally protected status.

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