Head of Marketing

DotCentric is an award-winning digital experience and technology partner. We design, build, and support business-critical websites and digital platforms for organisations across the public and private sectors. We are a growing business and we are looking for a Head of Marketing to help us scale.

We are a small, specialist business with strong client retention, proven delivery credentials and a clear growth ambition. We are now looking for a hands-on Head of Marketing who can help us create, nurture and convert demand in the right sectors. 

This is not a role for someone who wants to manage a large existing team or simply run brand activity. We need someone with proven experience getting our ICP into meaningful sales conversations.

The Role

This is a senior, hands-on marketing role with real autonomy. You will own the marketing strategy, design and run integrated demand generation campaigns, and be accountable for pipeline contribution. You will report to the Director of Growth and work closely with the wider leadership team.

In the first six to twelve months you will be the sole marketing resource. The opportunity to build a team comes once the model is proven. This suits someone who is energised by building something from scratch rather than managing an existing function.

What You Will Do

• Take our expertise in UX, accessibility, CMS, DXP, composable solutions and website digital transformation to design and run integrated B2B demand generation campaigns combining account-based marketing, content, LinkedIn, email, webinars, and events as a single sequenced programme.
• Own and execute the ABM programme: account selection, research, personalised outreach, and pipeline handoff.
• Manage the content and thought leadership programme across the leadership team

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• Write well; ABM outreach copy, LinkedIn thought leadership, and sector-specific content
• Plan and run webinars and roundtables as campaign infrastructure, not standalone events
• Own external positioning and build the sales and marketing collateral library
• Report against pipeline contribution, lead quality and defend campaign timelines using leading indicators

What We Are Looking For

• 7 to 10 years of B2B marketing experience in a digital agency, technology consultancy, or professional services environment
• Proven experience designing integrated demand generation campaigns, not just executing within them
• Strong writing ability; this will be assessed at interview
• High energy, fast pace, and comfortable operating with limited resource and budget 
• Comfortable being both strategic and hands on until lead generation and marketing performance is proven
• Self-directed; sets the agenda rather than waiting for one
• Good understanding of how research and UX, CMS, DXP, composable technology and website platform services are bought, marketed and sold
• The ability to create credible propositions, campaign hooks and outreach messaging that get senior stakeholders to engage
• Experience writing and producing value-led marketing content including reports, whitepapers, sector guides, ABM outreach, LinkedIn thought leadership and campaign messaging that demonstrates deep expertise and gives senior buyers a reason to engage.
• Commercially driven, with success measured by pipeline contribution, opportunity creation and sales conversations

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What We Offer

• £60,000 to £65,000 base salary plus performance bonus
• Report to the Director of Growth with direct access to the CEO
• Autonomy to build the marketing function your way
• The opportunity to grow a small team as the business scales
• Fully remote, flexible working
• 25 Days Annual leave
• Training allowance

About DotCentric

We are an award-winning digital experience and technology partner working with membership organisations, professional associations, regulators, public sector bodies, and retail and manufacturing companies. Evidence-guided and outcome-driven; strategy before build, always.

If you are ready to build something and make it count, we would like to hear from you.