AI Summary
Paired is a global staffing and recruiting agency seeking a hands-on Growth Marketing Manager to lead conversion rate optimization, upsell system development, and retention system implementation. The ideal candidate has 4-6 years of experience in lifecycle, retention, or marketing automation, with expertise in behavioral ESPs and CRO programs. Strong understanding of event-based trigger architecture and data analysis is required.
Key Highlights
Conversion Rate Optimization
Upsell System Development
Retention System Implementation
Key Responsibilities
Run a continuous A/B testing program across landing pages, paywall, pricing page, signup flow, and checkout.
Partner with design and engineering to ship tests quickly and instrument them correctly.
Use heatmaps, session recordings, and funnel analytics to identify friction and prioritize tests.
Own pre-conversion KPIs: visitor-to-signup rate, signup-to-paid conversion, paywall conversion, and checkout completion.
Maintain a prioritized test backlog tied to revenue impact.
Build and optimize five behavioral email sequences tied to distinct user signals: ghost signups, unused credits, exhausted credits, partial feature adoption, and high-usage approaching limit.
Configure trigger logic in the ESP, working with engineering to ensure events fire correctly.
Write or direct copy for all upsell sequences.
Run ongoing A/B tests on subject lines, angle, timing, and CTAs.
Own upgrade conversion rate as a primary KPI.
Build a 0-to-100 user Satisfaction Score combining usage, feature engagement, survey response, and login behavior.
Define and route the four retention segments (Champion, Engaged, At-Risk, Dormant) into distinct email sequences.
Deploy the full survey framework: onboarding NPS, quarterly NPS, feature feedback, re-engagement, and churn surveys.
Recalibrate segment thresholds quarterly.
Own monthly churn rate and retention KPIs.
Lead ESP selection (Klaviyo, Customer.io, or comparable).
Own domain authentication (SPF, DKIM, DMARC) and deliverability.
Scope the event tracking pipeline (Segment or equivalent) with engineering.
Build a reusable template library and list hygiene workflows.
Build a unified performance dashboard covering CRO and lifecycle KPIs.
Technical Skills Required
Benefits & Perks
Competitive salary in USD
Fully remote
Nice to Have
Marketing to student audiences or price-sensitive consumer segments
Familiarity with Segment or comparable CDPs
Background in product-led growth or freemium conversion
Experience building lifecycle and CRO infrastructure from scratch
Familiarity with email verification tools and deliverability best practices
Job Description
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
We're looking for a hands-on Growth Marketing Manager. This is a builder role. The strategy exists. The infrastructure does not. You will make the calls, build the systems, and own the outcomes.
- Conversion Rate Optimization
- Upsell System (Free to Paid)
- Retention System (Paid User Engagement)
Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.
- Email and Testing Infrastructure
- Acquisition Email (Collaborator, Not Owner)
- 4 to 6 years in lifecycle, retention, or marketing automation, ideally SaaS, consumer tech, or subscription.
- Hands-on builder experience with a modern behavioral ESP (Klaviyo, Customer.io, or comparable).
- Capable of configuring complex trigger logic, not just sending campaigns.
- Direct experience running CRO programs: hypothesis-driven testing, statistical rigor, shipping tests with design and engineering, and tools like VWO, Optimizely, or GA experiments.
- Strong understanding of event-based trigger architecture and how to specify events for engineering.
- Ability to both write on-brand copy and configure behavioral logic. This role does not split those.
- Track record of improving conversion, retention, or upgrade rates through measurable programs.
- Comfortable with data: define segments, read performance reports, make data-informed decisions.
- Experience integrating NPS or satisfaction surveys into a marketing workflow.
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
Nice to Have
- Marketing to student audiences or price-sensitive consumer segments.
- Familiarity with Segment or comparable CDPs.
- Background in product-led growth or freemium conversion.
- Experience building lifecycle and CRO infrastructure from scratch.
- Familiarity with email verification tools and deliverability best practices.
- Competitive salary in USD
- Fully remote
Similar Jobs
Explore other opportunities that match your interests
Visa Sponsorship
Relocation
Remote
Job Type
Full-time
Experience Level
Entry level
gumba
Portugal
SEO Associate
••••••
••••••
••••••
Job Type
••••••
Experience Level
••••••
Darkroom
Portugal
Senior Marketing Manager
••••••
••••••
••••••
Job Type
••••••
Experience Level
••••••
foundation marketing
Portugal