Product Marketing Manager, AI-Native Performance Marketing

Product Marketing Manager — AI-Native Performance Marketing

• Compensation: $175K–$200K + Competitive Equity
• Kleiner Perkins-backed AI startup redefining D2C performance marketing
• Mountain View, CA | On-site (5 days/week; hybrid considered for candidates 1+ hours away)

About the Role:

This is a rare 0-to-1 PMM opportunity at a $25M Seed-funded AI company backed by Kleiner Perkins and founded by operators who spent over a decade building ad platforms and e-commerce engines at Google and Instacart. The company is building autonomous AI agents that enable D2C brands to dramatically scale sales without manual campaign management — targeting a $1T industry ripe for disruption.

You'll be the first dedicated Product Marketing Manager, responsible for articulating where this industry is going and making this company the defining voice of the AI-native marketing category. This is not a brand-awareness role — it requires deep, non-negotiable domain expertise in ads, performance marketing, and e-commerce. You need to credibly speak the language of CMOs and performance marketers who live and breathe ROAS and campaign optimization.

The team is 25 people strong, humble, and technical. SMB customers are already seeing a 40% lift in results, and a growing client waitlist speaks to the momentum. You're joining at exactly the right moment — early enough to own the category narrative, with the resources to move fast.

What You'll Do

• Lead the go-to-market launch of the company's partially autonomous marketing product — defining positioning, messaging, and angles for a platform where customers gain more control over their campaigns
• Own end-to-end messaging that translates complex AI agent capabilities into clear, compelling narratives for brands and performance marketers
• Drive product launches from internal alignment to external rollout for new features and agent capabilities
• Build sales enablement collateral — decks, one-pagers, case studies — that arm the sales team with a sharp ROI story to convert prospects
• Shape and evangelize the AI-native marketing platform category, partnering cross-functionally with Product, Growth, and Founders

Why This Seat

• First dedicated PMM hire — full ownership of positioning and GTM for a category being defined in real time
• $25M Seed from Kleiner Perkins, with founder DNA from Google and Instacart
• Real traction: paying customers, growing waitlist, and measurable 40% lift in client results
• Small team (25 people) means you work directly with founders and have outsized visibility and impact
• This is a foundational, career-defining role in the AI marketing wave — not a maintenance job

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You'll Thrive Here If You

• Have 8+ years of product marketing experience in ad-tech, MarTech, or performance marketing platforms
• Have worked at a recognized brand-name tech company (Google, Meta, Pinterest, TikTok, Reddit, Snap, The Trade Desk, AppLovin, etc.) or a high-growth AI/ML startup
• Deeply understand ads, campaign optimization, and performance marketing funnels — and can speak credibly to CMOs and performance marketers
• Have marketed AI- or ML-powered products and know how to make technical capabilities land with non-technical buyers
• Are a doer, not just a strategist — you write the brief and launch the campaign

Nice-to-Haves

• Experience at an e-commerce or D2C growth platform (Shopify, Klaviyo, Instacart, Attentive, Recharge, etc.)
• Background at an AdTech or AI-native marketing startup (Triple Whale, Northbeam, Measured, Movable Ink, etc.)

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• Comfort in a fast-paced, founder-led 0-to-1 environment (Ramp, Figma, Rippling, Scale AI, Anthropic, Databricks-type culture)

What We Offer

• $175K–$200K base salary
• Competitive equity in a Tier-1 VC-backed company
• Direct access to founders and cross-functional leadership from day one
• Collaborative, low-ego team of engineers, data scientists, and operators who care deeply about the work

Must-Haves (Logistics)

• 8+ years of product marketing experience in ad-tech, MarTech, or performance marketing — domain expertise is non-negotiable
• Background at a recognized, brand-name technology company
• Able to work on-site in Mountain View, CA (5 days/week; hybrid 3 days/week considered for candidates 1+ hour away)
• Visa transfers supported; H-1B sponsorship considered