As a Marketing Analytics Manager at WillPowders, you will be responsible for building and maintaining dashboards, running analysis, and providing insights to drive business decisions. You will own the insight function end-to-end, from tracking infrastructure to strategic recommendations. This is a cross-functional role with visibility across paid, organic, CRM, content, and product.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
WillPowders is a science-driven biohacking and wellness brand founded by Sunday Times No. 1 bestselling author Davinia Taylor. We exist to help people think better, feel better, and perform at their best - through products built on rigorous science, not wellness trends.
The Role
- You'll be the analytical engine of the marketing team - building the dashboards, running the analysis, and turning numbers into clear decisions that move the business forward.
- This is a genuinely cross-functional role with visibility across paid, organic, CRM, content, and product, giving you a full-picture view that most analysts never get.
- You'll report directly to the CMO and own the insight function end-to-end - from tracking infrastructure to strategic recommendations.
What You'll Do
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- Build and maintain dashboards across GA4, Meta Ads, and Google Ads - giving the team real-time visibility of what's working
- Own weekly and monthly marketing performance reporting with clear, actionable recommendations
- Monitor core commercial metrics: CAC, LTV, ROAS, conversion rate, and AOV
- Analyse creative and channel performance across paid and organic, identifying what formats, messages, and approaches drive results
- Analyse customer behaviour, purchase patterns, and LTV trends to surface retention and upsell opportunities
- Support new product development with consumer demand signals, search trends, and category behaviour
- Build data literacy across the team
- Ensure data sources are clean, consistent, and trusted, resolving tracking issues and maintaining data integrity
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What We're Looking For
- 3+ years in a marketing analytics, performance analytics, or data analyst role, ideally within an e-commerce or DTC environment
- Hands-on experience with GA4, Meta Ads Manager, and Google Ads, comfortable building custom reports and extracting actionable insight
- Strong commercial track record - you understand CAC, LTV, and ROAS and how they connect to broader business health
- Highly proficient in dashboard tooling, Looker Studio, Tableau, or equivalent
- Comfortable with spreadsheet modelling and data manipulation; SQL experience a strong advantage
- A clear, concise communicator
- Proactively curious, you spot the question worth asking before you're asked it
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Package
- Competitive salary + bonus
- Relocation support (if applicable)
- Private healthcare, pension, life insurance
- 25 days holiday + bank holidays
- Product discount
- On-site gym, PT, spa & biohacking facilities
- Weekly food provided for the office
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