Senior Social Media Strategist & Content Lead

Healthcare & Wellness Focus | Remote | Contract → Full-time Track

We're a boutique social media agency partnering with founders and growth-stage brands to build social presences that actually move the business. We're intentional about who we work with, deliberate about how we work, and proud of being small enough to care deeply about every account.

We're growing — and our newest engagement is a flagship multi-brand client in the healthcare technology space that needs a sharp, senior strategist running the day-to-day. That's where you come in.

You'll be the strategy and content lead across a portfolio of three sibling brands under one parent company -one B2B and two B2C healthcare / wellnesss apps (more info upon application)

• Lead end-to-end social strategy across LinkedIn, Facebook, and Instagram for all three brands
• Build and maintain quarterly content calendars and content pillar frameworks for each brand
• Write social copy across all three channels, adapting tone and format to each platform's audience and best practices
• Develop campaign concepts, content series, and tentpole moments tied to relevant healthcare moments
• Brief our designer on visual content needs and review their output before client approval
• Run monthly performance reporting and quarterly strategy reviews directly with the client
• Coordinate with our VA on community management, engagement, and inbound DMs

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• Stay current on platform algorithm changes, healthcare social content guidelines, and competitor activity
• Ensure medical accuracy and appropriate disclaimer language across all health-related content

• 5+ years of social media strategy and content experience, ideally at an agency
• Healthcare, wellness, pharma, or other regulated industry experience — this is non-negotiable. You understand the line between health education and medical advice, and you write with appropriate care.
• Strong copywriting range — captions, carousels, and long-form when the moment calls for it
• Experience juggling multiple brand voices simultaneously without bleeding tone across accounts
• Comfort with content planning tools (Later, Asana.) and willingness to use whatever we standardize on
• Strong analytical instincts — you can read a performance report and tell us what to do next, not just what happened
• Clear, calm client communication. You'll be on monthly calls with leadership at a corporate-backed company.

• B2B SaaS social media experience, particularly selling into HR or employee benefits buyers
• Experience writing reel scripts and short-form video concepts
• Familiarity with diabetes, nutrition, or family wellness content categories
• Past experience standing up new social channels from zero

• Structure: 1099 contract to start, with a clear path to W-2 employment as the agency grows
• Hours: Roughly 25–35 hours per week to start, with room to grow as we add accounts
• Location: Fully remote, U.S.-based.
• Rate: Competitive, commensurate with experience — discussed in first call
• Start date: ASAP — we're onboarding this client soon

Send the following to kelsey@claimedandco.com with the subject line "Senior Strategist — [Your Name]":

1. A brief intro (3–5 sentences) on why this role appeals to you and what healthcare or wellness social work you've done
2. 2–3 work samples that show your range (captions, carousels, long-form, reel scripts — whatever you're proudest of, ideally from healthcare or wellness brands)
3. A link to your portfolio, case studies, or accounts you've managed
4. A short paragraph on how you approach managing two or more brand voices without losing each brand's distinctness

We read every application and aim to respond within 5 business days.