Lifecycle & CRM Specialist

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle & CRM Specialist in Netherlands.

This is a high-impact senior individual contributor role focused on owning and scaling the full customer lifecycle across owned channels. You will design and optimize journeys from first lead touch through signup, activation, retention, and cross-sell. The role sits at the intersection of growth, CRM, and product-led growth (PLG), requiring both strategic thinking and hands-on execution. You will build structured lifecycle systems in a fast-moving, data-evolving environment where foundations are still being developed. Your work will directly influence conversion rates, activation speed, and long-term customer value across multiple European markets. This is a highly cross-functional role requiring strong collaboration with Product, Marketing, RevOps, and Growth teams. You will help turn fragmented lifecycle touchpoints into a cohesive, scalable revenue engine.

Accountabilities

• Own the end-to-end lifecycle strategy across pre-signup, onboarding, activation, retention, and cross-sell, building structured journeys across email, WhatsApp, and in-app channels.
• Design and implement CRM workflows and segmentation logic using HubSpot, ensuring scalable lifecycle orchestration and accurate reporting.
• Build and optimize behavioral segmentation and lifecycle triggers leveraging data from Amplitude and Segment.
• Develop automated messaging and engagement flows using tools such as Intercom, Braze, or Customer.io.
• Build automation workflows and integrations using Make and Zapier to improve operational efficiency.
• Identify lifecycle gaps (especially pre-signup nurture and KYB completion) and design experiments to improve conversion, activation, and cross-sell performance.
• Collaborate closely with Growth, Product, RevOps, and Performance Marketing to ensure a unified acquisition-to-retention lifecycle motion.
  
  

Requirements

• Proven experience owning CRM or lifecycle marketing programs end-to-end in B2B SaaS, fintech, or PLG environments.

Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.

• Strong hands-on expertise with HubSpot, including workflows, lifecycle stages, segmentation, and reporting.
• Experience designing and scaling multi-channel lifecycle programs across email and at least one of WhatsApp, in-app messaging, or SMS.
• Strong analytical mindset with experience building behavioral segmentation using product and customer data.
• Ability to interpret and act on data from tools such as Amplitude and similar platforms.
• Familiarity with modern CRM and automation ecosystems (e.g., Intercom, Braze, Customer.io, Zapier, Make).
• Fluent in English; additional languages such as Spanish, Portuguese, Italian, or German are a plus.
• Strong stakeholder management skills, with the ability to influence cross-functional teams without direct ownership.
  
  

Benefits

• Competitive base salary between €38,000 - €52,000.
• Equity participation through a stock options plan.
• Fully remote work setup within Europe, with occasional in-person meetups.

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• €500 onboarding budget to set up your workspace effectively.
• €2,000 annual FlexBudget for learning, tools, and professional development.
• Private health insurance options (depending on country), including family coverage.
• 25 vacation days plus 3 additional caring days per year.
• Additional parental leave benefits and family-friendly policies.
• Strong culture focused on autonomy, impact, and continuous learning.
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.