B2B Digital Advertising Specialist

Overview

The LinkedIn and Google Ads Specialist is an expert at running B2B campaigns using multiple advertising platforms (primarily LinkedIn and Google, plus Meta). He/she must be able to independently set up, manage and optimize multiple ad campaigns, analyze campaign results and analytics, and advise clients on how to best meet campaign objectives.

Requirements

• Project management skills
• At least 2 years of experience in setting up, optimizing and analyzing B2B campaigns using Google Ads and LinkedIn Ads

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• Experienced in setting up ad conversions and implementing Google Tag Manager and LI Insight tag
• Familiar with integrating ads with different CRMs
• Ability to extract reports and insights from GA4
• Excellent communication skills
• Commitment to customer satisfaction
• Experience managing B2B marketing campaigns

Hours and Work Environment

• Work-from-Anywhere with the occasional in-person meeting. A strong internet connection is necessary.
• Official work hours are from 9am to 6pm, during which you are expected to be reachable and responsive through Microsoft Teams.

Attributes of a Bee

Bees have integrity.  They’re honest and hard-working. They communicate openly – they listen and give feedback. Bees strive to find better ways of doing things. ​They have a growth mindset and are open to learning. Bees are not meek. They speak out. They tell the truth at all times, even when it stings. Bees do what is right for their customers. They take good care of their customers.  And although they are fiercely independent, they work best together as one hive. ​