AI Summary
Sequencing.com seeks an Associate Creative Director to lead creative language and campaigns for whole genome sequencing. The role involves shaping clear, emotional stories and building creative systems across acquisition, engagement, and retention experiences. The ideal candidate has 10+ years of creative experience, including senior leadership roles, and expertise in AI creative tooling.
Key Highlights
Lead creative language and campaigns for whole genome sequencing
Shape clear, emotional stories and build creative systems
10+ years of creative experience, including senior leadership roles
Key Responsibilities
Turn complex genomic data into clear, emotional stories people understand and trust
Shape the creative language that sets Sequencing.com apart in DNA, wellness, and personalized health
Lead high performing creative across Meta, TikTok, YouTube, CTV, and emerging AI native channels
Technical Skills Required
Benefits & Perks
Remote work
Autonomy in a fast-paced environment
Nice to Have
Experience in wellness, healthtech, biotech, or adjacent categories
Job Description
The Position
Sequencing.com is building the platform that turns clinical grade whole genome sequencing into a lifelong source of personalized health insights, from everyday wellness questions to serious health decisions. As our Associate Creative Director, you own how millions of people first meet that idea, understand it, and stay with it over time, across both brand and performance channels. You report to marketing leadership and partner closely with growth, lifecycle, product marketing, design, and leadership to ship campaigns, launches, and stories that help people understand their genome, trust whole genome sequencing, and act on what they learn.
The Impact
- Turn complex genomic data into clear, emotional stories people understand and trust.
- Shape the creative language that sets Sequencing.com apart in DNA, wellness, and personalized health.
- Lead high performing creative across Meta, TikTok, YouTube, CTV, and emerging AI native channels.
- Build creative systems across acquisition, engagement, retention, and subscription experiences.
- Stay close to the work through concepting, art direction, writing, design, prototyping, and production.
- Build fast loops for experimentation, testing, iteration, and learning.
- Guide internal teams and external partners to a high, consistent creative bar.
- Bring a clear point of view across brand and performance, and treat them as one craft.
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- 10 plus years in creative roles, including at least 3 years in a senior creative leadership role
- Hands on craft in at least two of art direction, design, copywriting, video, motion, or creative strategy.
- Track record of high performing work for consumer internet, subscription, DTC, wellness, or technology brands.
- Strong performance creative across Meta, TikTok, YouTube, and emerging AI native channels.
- Daily fluency with AI creative tooling across image, video, motion, storytelling, and ideation.
- Strong grasp of subscription dynamics, retention, and the end to end customer journey.
- Experience leading internal creative teams and managing agencies, freelancers, and production partners.
- High ownership and autonomy in a fast paced, fully remote environment; experience in wellness, healthtech, biotech, or adjacent categories is a plus.
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