Influencer Marketing Manager

trancy Hong Kong Sar
Remote
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AI Summary

Drive user acquisition through creator partnerships in the language learning and EdTech space. Manage relationships with content creators, execute performance-driven campaigns, and optimize return on investment. Strong written and verbal English communication skills required.

Key Highlights
Source and recruit micro-influencers
Negotiate partnerships with creators
Manage and optimize the affiliate program
Key Responsibilities
Source and recruit micro-influencers within the language learning niche on a monthly basis
Negotiate flat-fee and affiliate-based partnerships with creators
Plan, brief, and execute influencer campaigns from concept to delivery
Manage and optimize the affiliate program using platforms such as Rewardful, Tolt, or Impact
Track key performance metrics including cost per acquisition, trial-to-paid conversion, and channel return on investment
Coordinate TikTok and YouTube Shorts content collaborations with UGC creators
Support community engagement efforts on Reddit and Discord
Deliver weekly performance reports and growth recommendations to the Growth Lead
Technical Skills Required
Google Analytics 4 TikTok Analytics YouTube Studio Rewardful Tolt Impact
Benefits & Perks
Competitive contract compensation
Performance-based bonuses
Full remote work with flexible hours
Trancy Premium access for personal use
Nice to Have
Experience in EdTech, SaaS, or consumer mobile applications
Working proficiency in Korean, Japanese, Chinese, or Spanish
Active personal presence on TikTok, YouTube, or Instagram
Genuine interest in language learning

Job Description


About Trancy

Trancy is an AI-powered language learning platform serving over 300,000 active users in 50+ countries. We help people learn languages by watching the content they already enjoy — Netflix, YouTube, podcasts, Disney+, and more — through bilingual subtitles, AI grammar analysis, pronunciation scoring, and integrated practice modes. We are currently expanding from a Chrome extension into a full learning platform.


Role Description

This is a contract remote role for an Influencer Marketing Manager at Trancy. The position focuses on driving user acquisition through creator partnerships in the language learning and EdTech space. The Influencer Marketing Manager will work closely with the Growth team to identify, recruit, and manage relationships with content creators across YouTube, TikTok, and Instagram, executing performance-driven campaigns and optimizing return on investment.


Key Responsibilities

  • Source and recruit micro-influencers within the language learning niche on a monthly basis
  • Negotiate flat-fee and affiliate-based partnerships with creators
  • Plan, brief, and execute influencer campaigns from concept to delivery
  • Manage and optimize the affiliate program using platforms such as Rewardful, Tolt, or Impact
  • Track key performance metrics including cost per acquisition, trial-to-paid conversion, and channel return on investment
  • Coordinate TikTok and YouTube Shorts content collaborations with UGC creators
  • Support community engagement efforts on Reddit and Discord
  • Deliver weekly performance reports and growth recommendations to the Growth Lead


Required Qualifications

  • Two or more years of demonstrable experience in influencer or creator marketing
  • Proven track record of running campaigns with measurable outcomes
  • Strong written and verbal English communication skills
  • Hands-on experience with affiliate marketing platforms
  • Familiarity with analytics tools such as Google Analytics 4, TikTok Analytics, and YouTube Studio
  • Comfort working independently in a remote, asynchronous environment
  • Strong organizational skills and attention to detail


Preferred Qualifications

  • Experience in EdTech, SaaS, or consumer mobile applications
  • Working proficiency in Korean, Japanese, Chinese, or Spanish
  • Active personal presence on TikTok, YouTube, or Instagram
  • Genuine interest in language learning
  • Bachelor's degree in Marketing, Communications, or a related field


What We Offer

  • Competitive contract compensation based on experience
  • Performance-based bonuses tied to qualified user acquisition
  • Full remote work with flexible hours
  • Trancy Premium access for personal use
  • Opportunity to grow into a long-term role based on performance


Equal Opportunity

  • Trancy is an equal opportunity workplace. We welcome applications from all qualified candidates regardless of background or identity.

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