AI Summary
HFM seeks a strategic Paid Social Media Manager to lead acquisition campaigns across Meta, TikTok, Telegram, and X. Responsibilities include campaign optimization, performance analysis, and team management, focusing on lead generation and ROI. Requires 3-4+ years of experience in forex/CFD paid social, strong analytical skills, and platform expertise. This role offers a hybrid work model and comprehensive benefits, reporting to the Performance Marketing Team Leader.
Key Highlights
Lead strategic direction and day-to-day management of the Paid Social team.
Own performance across all paid social acquisition channels, optimizing for Leads, FTDs, CPA, ROAS, and LTV.
Develop and implement testing frameworks for creatives, audiences, funnels, and landing pages.
Key Responsibilities
Lead the day-to-day management and strategic direction of the Paid Social team.
Own performance across all paid social acquisition channels.
Launch, optimize, and scale campaigns focused on Leads, FTDs, CPA, ROAS, and LTV.
Work hands-on inside ad platforms including: Meta Ads Manager, Tik Tok Ads Manager, Telegram Ads Manager, X Ads.
Develop testing frameworks for creatives, funnels, audiences, bidding strategies, and landing pages.
Collaborate closely with creative, compliance, and product teams.
Analyze campaign performance and provide actionable insights using data.
Monitor tracking accuracy, attribution models, and pixel implementation.
Mentor and manage paid social specialists within the team.
Stay updated on platform changes, compliance requirements, and industry trends within forex/CFD marketing.
Identify new growth opportunities and emerging acquisition channels.
Technical Skills Required
Benefits & Perks
Hybrid Work Model (2 days working from home)
Monthly Wolt Vouchers
Comprehensive Health & Life Insurance
Provident Fund (Upon completion of the trial period)
Summer Short Fridays (August)
Additional Paid Annual Leave (up to 30 days, based on years of service)
Birthday Leave
Training & Education Allowance
Udemy Business access
Gym Membership
Referral Bonus Program
Job Description
HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets. As we continue to expand, we are seeking a driven and strategic Paid Social Media Manager to join our team!
Your Role at HFM:
Key Responsibilities
- Lead the day-to-day management and strategic direction of the Paid Social team.
- Own performance across all paid social acquisition channels.
- Launch, optimize, and scale campaigns focused on Leads, FTDs, CPA, ROAS, and LTV.
- Work hands-on inside ad platforms including:
- Meta Ads Manager
- Tik Tok Ads Manager
- Telegram Ads Manager
- X Ads
- Develop testing frameworks for creatives, funnels, audiences, bidding strategies, and landing pages.
- Collaborate closely with creative, compliance, and product teams.
- Analyze campaign performance and provide actionable insights using data.
- Monitor tracking accuracy, attribution models, and pixel implementation.
- Mentor and manage paid social specialists within the team.
- Stay updated on platform changes, compliance requirements, and industry trends within forex/CFD marketing.
- Identify new growth opportunities and emerging acquisition channels.
- This person will be reporting to the Performance Marketing Team Leader.
Looking to advance your Marketing & Sale career with relocation support? Explore Marketing & Sale Jobs with Relocation Packages that include comprehensive packages to help you move and settle in your new role.
- BSc/BA in Marketing, Communications, Media, or a related field.
- 3–4+ years of hands-on Paid Social experience within the forex/CFD industry.
- Proven experience managing high-budget performance campaigns.
- Strong understanding of trader acquisition funnels and lead quality optimization.
- Deep expertise in Meta advertising and strong experience with other social platforms.
- Experience optimizing toward CPA, FTDs, ROAS, and retention metrics.
- Strong analytical mindset.
- Experience working with analytical tools like Power BI, Looker Studio, Google Analytics & Excel/Spreadsheets.
- Experience working with tracking tools, attribution platforms, and analytics solutions like Google Tag Manager.
- Ability to lead, coach, and develop a performance-driven team.
- Strong communication and stakeholder management skills.
- Fluent in English.
- Hybrid Work Model (2 days working from home)
- Monthly Wolt Vouchers
- Comprehensive Health & Life Insurance
- Provident Fund (Upon completion of the trial period)
- Summer Short Fridays (August)
- Additional Paid Annual Leave (up to 30 days, based on years of service)
- Birthday Leave
- Training & Education Allowance
- Udemy Business access
- Gym Membership
- Referral Bonus Program
Discover our full range of relocation jobs with comprehensive support packages to help you relocate and settle in your new location.
- Visa Sponsorship and Relocation Assisstance
Join HFM and shape your future with a company that values growth, innovation and people
Sounds like you? Let's write the next chapter together
All Applicantions will be handled with the strictest confidentiality
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