Director of E-commerce

About PROVEN

Founded in 2017 by two women of color, PROVEN harnesses groundbreaking artificial intelligence to create personalized, adaptive, clinically-effective skincare tailored to each individual's unique needs.

Our belief is simple: Everyone deserves skincare as unique as they are. Based on our proprietary, award-winning Skin Genome Project database, the world's largest beauty knowledge base, our technology turns millions of scientific data points into personalized skincare formulations that deliver results.

We're relentless in our pursuit of science, driven by our love of data, and committed to transforming the one-size-fits-all skincare industry. To date, we've earned MIT's AI Technology of the Year Award and Glossy's Best Use of Technology Award, not to mention the first-ever U.S. patent for personalization in skincare. In 2022, we launched our sister company, Noteworthy Scents, to help people discover a fragrance they love through an innovative, AI-backed fragrance experience.

We have assembled a world-class team of scientists, engineers, data analysts, creatives, marketers, business experts, customer support specialists, and operations professionals. We're dedicated to our mission, growing quickly, and always on the lookout for passionate team members.

The role

We are looking for a commercially sharp Director of E-commerce to own the PROVEN P&L. This is a Director level role for someone who thinks like a general manager. You will set the commercial strategy, drive conversion, and make sure every function in the business is moving in the right direction.

You will report to the CMO and work closely with brand, paid media, CRM, and engineering. You are the commercial owner of the brand, accountable for revenue and contribution.

What you will own

• P&L ownership: revenue, contribution, and unit economics
• Promotional calendar
• Pricing strategy, pricing studies, and subscription economics
• Sales channel mix strategy. You set channel priorities across DTC, Amazon, TikTok Shop, and retail/emerging marketplaces.
• Market research, customer segmentation, and TAM/market sizing to inform growth strategy and investment priorities

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• Competitive positioning and intelligence. Know the category cold and shape how PROVEN shows up against it
• New product commercialization. Go-to-market sequencing, channel strategy, and revenue targets
• Commercial briefing for paid media, SEO, and CRM. Setting targets and holding teams accountable
• Close partnership with the Product/Engineering team on all Shopify and CRO needs, including campaign landing pages, app integrations (Klaviyo, Attentive, etc.), and site merchandising. You own content strategy and define the test & learn priorities. The Product/Engineering team owns the roadmap and executes against it

What we are looking for

• 5 to 9 years of DTC e-commerce experience, ideally in beauty, wellness, or subscription
• Proven track record of owning and growing a DTC P&L
• Strong analytical instincts. You are comfortable with Shopify, GA4, Mixpanel, and cohort-level data
• Experience with subscription or quiz-based acquisition models is a strong plus
• You can write a tight commercial brief, pressure-test a media plan, and read a contribution model
• Comfortable in a matrixed environment where influence matters more than headcount
• Entrepreneurial mindset. This is a lean team and you will move fast

Compensation

$160,000 to $180,000 base, plus bonus and equity.

Benefits of Working at PROVEN

We are committed to the happiness and wellbeing of our employees, and our inclusive benefits include:

• Flexible work environment. We are fully distributed with employees across the US and you can work from any location that brings out your best
• Unlimited paid time off (covering vacation, paid bereavement, and family sick leave)
• Exclusive employee subscription discounts and SWAG
• Comprehensive health support. Insurance for health, vision and dental
• Industry-leading 401k match
• Company-wide events and outings
• Paid parental leave + flexible return-to-work program

PROVEN/Noteworthy is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.