Go-To-Market Strategy Lead for AI Synthetic Consumers in Japan

Overview

This role leads the Go-To-Market strategy for Intellicia's AI Synthetic Consumers solution in Japan. You will communicate the value of our AI-powered alternative to traditional research methodologies in Japan's ~$1.5B market research industry, driving PoC engagements and contracts with major Japanese enterprises and research agencies.

Key Responsibilities

• Develop and execute Japan market entry strategy (GTM): define target segments, pricing strategy, and distribution channels
• Drive sales and partnerships with major Japanese corporations (FMCG, finance, automotive, etc.) and research agencies (Intage, Macromill, Cross Marketing, etc.)
• Plan and manage PoC projects; deliver client presentations in Japanese
• Analyze competitive landscape and develop localized marketing strategies for Japan
• Identify and build relationships with Japanese partners and distributors
• Collaborate with the product and engineering teams at Seoul HQ to relay Japan-specific product feedback

Qualifications

• Business-level Japanese proficiency or above — capable of conducting presentations and contract negotiations in Japanese. Native Japanese speakers are strongly encouraged to apply
• 5+ years of experience in B2B sales or business development within SaaS, research, or consulting industries
• Business experience in the Japanese market or track record of selling to Japanese enterprises
• Understanding of market research, consumer insights, and marketing research domains
• Ability to communicate with Seoul HQ (Korean or English; level of fluency is flexible)

Nice to Have

• Established network in Japan's research industry (Intage, Macromill, Cross Marketing, JMRA, etc.)

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• Experience launching or leading GTM for AI/SaaS products in Japan
• Based in Tokyo or available for on-the-ground work in Japan
• 0-to-1 market pioneering experience in a startup environment
• Multilingual capability (Japanese + English and/or Korean)

What We Offer

• The opportunity to build and own a new market from the ground up at an early-stage company — with compensation that reflects your impact on our growth
• Flexible work arrangements
• Support for professional development and training
• Full coverage of Japan travel and relocation expenses for candidates based outside Japan