Search Marketing Manager

Please connect with me on LinkedIn as well @Jesse Parker

Job Title: Search Marketing Manager

Location: Remote. Must reside in the United States. Preference for EST/CST time zone. (NOTE – We do not currently hire in AK, CA, HI, KY, ND, OH, OR, and PA)

Salary/Payrate: $110K - $125K

Work Environment: Remote

Term: Permanent

C2C/Sponsorship: NO

Bachelor’s degree required: Yes

Referral Fee: AMS will pay $500 should the person you refer gets hired

Job Description:

Our client, is seeking an experienced Search Marketing Manager with 7–10 years of hands-on experience leading and scaling sophisticated Search Engine Marketing (SEM) programs. This role is both strategic and executional, responsible for helping define the overall search marketing vision while ensuring best-in-class day-to-day performance across our portfolio of owned brands. The ideal candidate is a strategic thinker, strong people and cross-functional partner, and deeply analytical marketer who can translate business objectives into scalable search strategies. You will play a key role in shaping how search marketing drives growth, efficiency, and competitive advantage, while leveraging automation, AI, and emerging technologies in an evolving digital landscape. This is a fully remote role offering the opportunity to influence high-impact marketing initiatives and directly contribute to measurable business outcomes.

Key Responsibilities:

• Execute the overall search marketing strategy aligned to business growth and performance goals.
• Lead planning, execution, and optimization of complex SEM programs across Google Ads, Microsoft Ads, Search Ads 360, and related platforms.
• Own performance across large, multi-million-dollar budgets, ensuring efficiency, scale, and strong return on ad spend.
• Serve as a strategic advisor to marketing leadership on search trends, investment opportunities, and risks.
• Leverage AI, automation, and platform innovations to improve bidding, targeting, messaging, and operational efficiency.
• Analyze performance data to uncover insights, trends, and opportunities that inform both near-term optimizations and long-term strategy.
• Translate complex data into clear, actionable insights and recommendations for senior stakeholders.
• Proactively identify experimentation and testing roadmaps that drive continuous improvement within the SEM program.

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• Establish best practices, processes, and documentation as the in-house subject matter expert.
• Partner cross-functionally with eCommerce, brand managers, analytics, design, merchandising, and technology teams to deliver integrated initiatives.
• Demonstrate genuine curiosity and passion for the digital marketing landscape, staying current on platform changes, consumer behavior, and emerging trends.

Qualifications:

• 7–10 years of experience managing and scaling large, complex SEM programs with demonstrated success against performance goals.
• Deep expertise in Google Ads, Microsoft Ads, Search Ads 360, and related search platforms.
• Strong analytical background with fluency in tools such as Google Analytics, Tableau, Excel, or similar.
• Proven ability to define strategy while remaining hands-on in execution.
• Experience leveraging AI, automation, and advanced bidding technologies in paid search.
• Strong problem-solving skills with a data-driven, results-oriented mindset.
• Excellent communication and presentation skills.
• Experience in travel, tourism is a Big Plus, but not required.