Performance Marketing Manager

range United State
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AI Summary

We're looking for a Performance Marketing Manager to join our Growth team. This role is responsible for building the acquisition engine behind our RIAs. You'll own day-to-day execution on Google and Meta, and work closely with our Director of Performance Marketing to turn data into decisions and campaigns into meaningful growth.

Key Highlights
Performance marketing experience
Google Ads and Meta management
Data analysis and campaign optimization
Key Responsibilities
Own day-to-day execution on Google and Meta
Work closely with our Director of Performance Marketing
Build and run a structured testing roadmap
Technical Skills Required
Google Ads Meta SQL GA4 BigQuery Metabase
Benefits & Perks
100% employer-covered medical insurance
401(k) retirement savings program
Paid Time Off
Nice to Have
Fintech experience
Landing page testing and CRO experience

Job Description


Range is creating AI-powered solutions to eliminate financial complexity for our members. We’re transforming wealth management through the perfect blend of cutting-edge technology and human expertise. We’re obsessed with member experience! We’ve built an integrated platform that tackles the full spectrum of financial needs–investments, taxes, retirement planning, and estate management–all unified in one intuitive system.

Backed by Google's Gradient Ventures, Cathay Innovations, and Scale Venture Partners, we're in hyper-growth mode and looking for exceptional talent to join our starting lineup. Every Ranger at this stage is shaping our culture and way of life—from former CEOs and startup founders to experts from leading hedge funds and tech companies.

If you're ready to build something that truly matters in financial services, bring your talent to Range. Here, you'll make a genuine impact on how people manage their financial lives while working alongside a team that celebrates wins, makes big decisions, and blazes new trails together.

About The Role

Range is one of the fastest-growing RIAs in the US, and our Growth team is responsible for building the acquisition engine behind it. If you're a performance marketer who thrives on ownership, moves fast, and wants to help build one of the most exciting fintech platforms in the US, this role is a good fit.

Owning day-to-day execution on Google and Meta, the foundation of our paid media channels, you'll work closely with our Director of Performance Marketing to turn data into decisions and campaigns into meaningful growth. This is a fast-paced, highly analytical role, ideal for someone with 3–5 years of performance marketing experience looking to get deeper exposure into how the growth function works at top-tier startups.

This role is based at Range’s headquarters in McLean, VA, and follows an in-office schedule Monday through Friday. If you’re not currently located in the area, relocation will be a contingency for employment.

What You'll Do

This is a hands-on role. You'll own day-to-day execution across Google Ads and Meta - pacing, bidding, audiences, creative, experiments - and translate the results into a clear story for the team each week.

  • Own campaign management end-to-end across Google Ads (Search, PMax, YouTube, Demand Gen) and Meta. You'll be the person who knows what's running, why, and how it's performing.
  • Build and run a structured testing roadmap across creative, landing pages, audiences, and bidding. You’ll communicate and implement a steady cadence of experiments that compounds learnings into real performance gains.
  • Analyze large datasets to generate insights that inform campaign decisions and broader growth strategy.
  • Own weekly performance reporting that the broader team uses to make decisions on budget, channel mix, and creative direction.
  • Monitor platform updates, industry trends, and competitive activity to identify new opportunities.

What We're Looking For

  • 3–7 years of hands-on paid media experience, ideally at a B2C, fintech, or DTC company
  • Track record of personally managing meaningful paid budgets and a clear sense of what breaks at scale
  • Fluent in Google Ads (Search, PMax, YouTube, Demand Gen) and Meta - you can navigate, structure, and rebuild accounts independently
  • Funnel-first thinking. You don't just optimize CPL; you understand how upstream decisions affect lead quality, consult rates, and downstream conversion
  • Strong analytical skills. Pivot tables and lookups are reflexive, and you can pull a story out of a messy data set
  • Operational discipline - you launch carefully, document well, and don't let things slip
  • Strong communicator who works well across creative, engineering, and product

Nice to Have

  • Fintech, wealth management, or lead-gen experience.
  • SQL, GA4, BigQuery, or Metabase. We use these, and you'll move faster if you can self-serve.
  • Landing page testing and CRO experience, especially devising and implementing A/B testing.
  • Familiarity with Salesforce or comparable CRMs

Benefits

  • Health & Wellness: 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage
  • 401(k): Retirement savings program to support your future
  • Paid Time Off: Dedicated time to reset and recharge plus most federal holidays
  • Parental Leave: Comprehensive leave policy for growing families
  • Meals: Select meals covered throughout the week
  • Fitness: Monthly movement stipend
  • Equity & Career Growth: Early exercise eligibility and a strong focus on professional development
  • Annual Compensation Reviews: Salary and equity refreshes based on performance
  • Boomerang Program: After two years at Range, you can take time away to start your own company. We’ll hold your spot for 6 months - and pause your equity vesting, which resumes if you return

Range is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. As a company, we are committed to designing products, building a culture, and supporting a team that reflects the diverse population we serve.

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