Interim Chief Marketing Officer - Professional Services

Title: Chief Marketing Officer - Professional Services

The Role

A client in the professional services sector is seeking an Interim Chief Marketing Officer to join the team for an initial interim period.

You will lead the marketing function through a critical period of transformation, rapidly assessing current performance and focusing efforts on the highest-impact commercial activities. Reporting to the Chief Commercial Officer, the objective is to reposition the organisation’s offering, strengthen B2B demand generation, and support a broader commercial shift toward higher-growth propositions.

Responsibilities

• Reposition the brand and messaging to align with the organisation’s evolving strategic focus
• Evaluate current marketing activity and prioritise initiatives that drive the greatest commercial value
• Lead and develop the marketing team, providing clear direction and stability during a period of change
• Strengthen B2B demand generation capability, driving measurable pipeline growth in partnership with sales teams

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• Improve conversion across the customer and learner acquisition funnel through a more digital-first approach
• Develop compelling employer-facing narratives, including case studies, ROI evidence, and impact storytelling
• Enhance product marketing to clearly differentiate offerings in a competitive market
• Build strong alignment with commercial leadership, ensuring marketing is accountable to revenue outcomes
• Provide an honest assessment of team capability, structure, and performance, identifying areas for improvement

Requirements

• Proven experience leading a marketing function within a B2B services, consulting, advisory, or professional services environment
• Strong commercial orientation, with experience working against pipeline, conversion, and revenue metrics
• Ability to rapidly assess performance and take decisive action in a fast-paced, evolving environment

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• Experience marketing complex, intangible propositions to senior enterprise stakeholders
• Credibility operating as a peer to senior sales and commercial leaders
• Strong leadership skills, with the ability to guide and motivate teams through transition
• Highly independent, with sound judgement and proactive communication style
• Experience in high-growth or transformation environments is advantageous
• Experience operating in B2B2C models is a plus

Details

• Start date: ASAP
• Duration: Interim
• Day rate: c. £650–£750 per day (or salary equivalent c. £130,000 per annum)
• Location: Fully remote