Growth Marketing Manager

About us

Founded in 2020, the team at The Lookout Way set out to transform how in‑home care is delivered in Australia. Born from firsthand experience inside the aged care sector, we created Lookout — a modern SaaS platform built by care, for care.

Lookout helps providers run better businesses and deliver more consistent, high‑quality care. Our platform supports operations, workforce management and service delivery, giving providers the clarity and control they need in a sector undergoing once‑in‑a‑generation change.

We’re a small team with big ambition. The opportunity in front of us is significant, and we’re building the commercial engine to match it.

About the role

As our Growth Marketing Manager, your job is simple to describe and not so simple to do: get our sales team in front of more of the right buyers, in the right territories, more often.

Today, most of our pipeline is created the hard way — through the grit and persistence of our sales team. You will build the marketing engine that changes that. This is a hands‑on, sole‑contributor role for someone who lives and breathes growth, demand generation and account‑based marketing.

You will work closely with the Chief Growth Officer, sales and product marketing. Product marketing owns positioning, messaging, launches and sales enablement. You own everything that attracts prospects, qualifies them, warms them up and hands them to sales ready for a high‑value conversation. Together, you build a tight, integrated growth function.

We’re a small team, which means high autonomy and high accountability. Some weeks you’ll be deep in HubSpot workflows, some weeks sitting next to a BDM working through priority accounts, and some weeks helping land a product launch. If that kind of variety excites you, this role will feel like home.

What you’ll be responsible for

-Account‑based marketing and territory support

• Build and run an ABM program focused on priority in‑home care providers.

• Partner with each BDM on their territory to design targeted plays across email, LinkedIn, paid campaigns and events.

• Agree on target account lists, engagement plans and clear marketing‑to‑sales hand‑off points.

• Track account‑level engagement and pipeline contribution, and continuously optimise what’s working.

-Content and thought leadership

• Lead the creation of whitepapers, research reports, industry guides and other gated assets that attract the right buyers and establish Lookout as a trusted authority.

• Build and manage a content calendar aligned to ABM plays, SEO and sales conversations.

• Work with internal subject matter experts and industry partners to produce content that providers genuinely want to read.

• Use content as the entry point for nurture journeys, retargeting and sales follow‑up.

-Nurture and qualification

• Review nurture journeys in HubSpot that move prospects from first touch to sales‑ready.

• Set clear lead scoring, routing and SLA frameworks with sales so nothing falls through the cracks.

• Use AI and automation to enrich data, personalise outreach and qualify leads at scale.

• Test and improve constantly — subject lines, copy, cadence, scoring and segmentation.

-Events and industry presence

• Plan and run webinars, roundtables and industry events that pull target accounts into the Lookout orbit.

• Treat events as ABM moments, with coordinated pre‑event, at‑event and post‑event plays alongside sales.

• Represent Lookout at sector events and build relationships with industry bodies, partners and media when required.

-Channels, tools and reporting

• Own HubSpot as the marketing system of record, ensuring data, workflows and reporting are clean and trusted.

• Run LinkedIn (organic and paid) as the primary growth channel.

• Manage the website as a conversion asset in partnership with product marketing.

• Own marketing’s contribution to pipeline and revenue, reporting monthly on clear, meaningful metrics.

Do you have what it takes?

You are a builder and a doer. You’re comfortable starting with a blank page and turning it into a working growth engine. You care deeply about commercial outcomes, not vanity metrics, and you thrive when marketing and sales are truly aligned.

You’ll bring:

• 5+ years’ experience in B2B SaaS marketing, with at least 2 years in growth, demand gen or ABM‑focused roles.

• A proven track record of generating qualified pipeline through ABM, content and lifecycle marketing.

• Strong hands‑on HubSpot experience — you can build campaigns, workflows, lists and reports yourself.

• Deep experience using LinkedIn for B2B growth, both organic and paid.

• Confidence writing your own copy and producing content from a blank page.

• A commercial mindset that connects everything you do back to pipeline and revenue.

Experience marketing into a niche B2B audience, running ABM in a small team, launching a marketing function from scratch or using AI to scale campaigns is highly valued.

What’s in it for you?

The work we do is meaningful, and the problems we solve matter.

• A competitive salary package that reflects your impact.

• Remote‑first work from anywhere in Australia, with offices available for face‑to‑face collaboration.

• Annual health and wellbeing allowance.

• Generous leave policies that grow with tenure, plus access to Sonder and parental leave benefits.

• The opportunity to build something from the ground up and see your work directly influence company growth.

• After five years with us, a company‑funded trip to Okinawa, Japan — a community that has inspired The Lookout Way.

Find out more about The Lookout Way here:

https://www.thelookoutway.com

How to apply

If this role sounds like you, click Apply and follow the prompts. Please include your CV and a short cover letter telling us a bit about yourself and why this role caught your attention.

We respectfully ask that recruitment agencies do not contact us regarding this role.