Global Sales Director - Consumer

This role will require full relocation to Dubai.

The Global Sales Director – Consumer is responsible for driving subscriber growth, revenue, and market share across multiple international markets. This role leads the end-to-end retail sales strategy, covering Direct & indirect distribution, with a strong focus on customer acquisition, retention, and lifetime value.

Key Responsibilities

Retail Sales Strategy & Execution

• Develop and execute a global consumer (B2C) sales strategy across all operating markets
• Drive subscriber growth, ARPU, and market share in highly competitive environments
• Optimise channel mix across owned retail stores, Major retailers and partner distribution
• Lead seasonal and promotional campaigns to maximise commercial performance

Channel Management

• Oversee performance of:
• Retail stores (owned and franchise)
• Dealer / distributor networks
• Online and digital sales platforms

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• Define channel targets, incentives, and performance frameworks
• Enhance omnichannel customer experience and conversion rates

Customer Acquisition & Retention

• Drive customer growth through innovative acquisition strategies
• Partner with Marketing and CVM teams to improve:
• Customer onboarding
• Retention and churn reduction
• Upsell / cross-sell initiatives
• Leverage data and analytics to optimise customer lifetime value (CLV)

Commercial Performance & P&L Ownership

• Own global retail sales P&L, forecasting, and revenue delivery
• Monitor KPIs such as:

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• Gross adds / net adds
• ARPU
• Churn
• Conversion rates
• Implement pricing and promotional strategies aligned with market dynamics

Team Leadership

• Lead and develop high-performing regional sales leaders and in-country teams
• Build a performance-driven culture with clear accountability and KPIs
• Drive capability building across retail and digital sales functions

Digital & Transformation Focus

• Accelerate growth in sales channels
• Champion CRM, AI-driven sales tools, and data-led decision making

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• Support digital transformation initiatives across customer journeys

Stakeholder Management

• Collaborate closely with:
• Marketing
• Customer Value Management (CVM)
• Product & Pricing
• Network & Customer Experience teams
• Engage with executive leadership on performance, strategy, and expansion plans

Key Requirements

• 12–18+ years’ experience in telecom, with a strong focus on consumer / retail sales (B2C)
• Proven success driving subscriber growth and revenue in multi-market environments
• Strong experience managing retail stores, distribution networks, and digital channels
• Deep understanding of telecom products (mobile, data, prepaid/postpaid, bundles, devices)