AI Summary
We're hiring a Digital Marketing Manager to own the channels, systems, and data that drive our demand generation engine. You'll run paid media, lead SEO and AI search optimization, optimize website conversion, and manage the marketing automation infrastructure. This is a hands-on, high-ownership role with real KPI accountability.
Key Highlights
Paid media management
SEO and AI search optimization
Website conversion optimization
Marketing automation management
Key Responsibilities
Own the full paid program across Google, Microsoft, ChatGPT, LinkedIn, Meta, YouTube, DSPs, and review sites.
Scale proven channels and test new ones: AI Max, PMax, CTV/OTT, and emerging formats to diversify acquisition and reduce channel concentration risk.
Optimize against cpMQL, cpOpp, pipeline-to-spend, and ROAS through rigorous A/B testing of creative, landing pages, audiences, and bidding.
Lead organic and AI search strategy: technical SEO (indexation, schema, page speed), on-page optimization, and content strategy for high-value non-brand keywords.
Own site conversion with a mandate to push CVR toward 3%+.
Run HubSpot: lead scoring, email nurture workflows, lifecycle management, UTM/attribution infrastructure, and Salesforce integration.
Build and maintain reporting in HubSpot, Salesforce, GA4, and Looker Studio.
Technical Skills Required
Benefits & Perks
Performance bonuses tied to key growth KPIs
Comprehensive health insurance (medical + dental)
401(k) with company match
Unlimited PTO and 15 company-paid holidays
Fully remote (U.S.) with periodic in-person team gatherings
Nice to Have
Restaurant, hospitality, or foodservice tech experience
ABM platform experience (Demandbase, 6sense, RollWorks)
International / UK market exposure
Job Description
Meal Ticket is the foodservice supply chain’s leading profitability management company, with two platforms: MarketMan (restaurant inventory management) and TrackMax+ (distributor profitability management). We’re a PE-backed SaaS company with $30M+ ARR and a marketing engine that’s hitting its stride.
We’re hiring a Digital Marketing Manager to own the channels, systems, and data that drive our demand generation engine. You’ll run paid media, lead SEO and AI search optimization (AEO/GEO), optimize website conversion (CRO), and manage the marketing automation infrastructure that turns traffic into qualified pipeline. This is a hands-on, high-ownership role with real KPI accountability – cpMQL, ROAS, pipeline-to-spend, site CVR, organic and AI search visibility – and the autonomy to move them.
What You Will Do
Paid Media
- Own the full paid program across Google, Microsoft, ChatGPT, LinkedIn, Meta, YouTube, DSPs, and review sites (Capterra, Trustpilot, G2, etc.).
- Scale proven channels and test new ones: AI Max, PMax, CTV/OTT, and emerging formats to diversify acquisition and reduce channel concentration risk.
- Optimize against cpMQL, cpOpp, pipeline-to-spend, and ROAS through rigorous A/B testing of creative, landing pages, audiences, and bidding.
- Lead organic and AI search strategy: technical SEO (indexation, schema, page speed), on-page optimization, and content strategy for high-value non-brand keywords.
- Execute our AEO/GEO playbook to grow visibility in AI Overviews, ChatGPT, Claude, Perplexity, etc. – deploying LLM.txt, topical authority clusters, and snippet-optimized content.
- Own site conversion with a mandate to push CVR toward 3%+. Build and test landing pages, CTAs, and form flows in Webflow using GA4, heatmaps, and session data.
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- Run HubSpot: lead scoring, email nurture workflows, lifecycle management, UTM/attribution infrastructure, and Salesforce integration.
- Build and maintain reporting in HubSpot, Salesforce, GA4, and Looker Studio. Ensure clean lead handoffs and tight feedback loops with Sales and RevOps.
- Partner cross-functionally with Product Marketing, Content, Sales, and RevOps to align campaigns with GTM motions, promos, and pipeline targets. Support ABM and customer marketing infrastructure.
Experience & Skills
- 5–7 years of B2B SaaS digital marketing with measurable pipeline and revenue impact.
- AI-first mindset – you’re someone who is at the forefront of AI tool usage to solve complex problems and drive efficiency without sacrificing quality.
- Deep proficiency in Google Ads (Search, PMax, AI Max), Microsoft Ads, LinkedIn, Meta, and DSPs.
- Hands-on SEO/AEO experience: technical audits, keyword strategy, AI search optimization. Proficiency with SEO tools like Semrush and Ahrefs expected.
- HubSpot expertise (lead scoring, workflows, attribution). Salesforce CRM familiarity required.
- Strong GA4 and Looker Studio skills. Comfortable building dashboards that tell a story, not just display numbers.
- Webflow or equivalent CMS experience for landing pages and CRO – you can build and ship a page without filing a ticket.
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- Ownership mentality. You see the data, form a hypothesis, run the test, and report the outcome. You treat and spend like your own money.
- Analytically rigorous with creative instinct – you can dissect a funnel report and write compelling ad copy in the same afternoon.
- Fast, decisive, biased for action. You default to “ship and iterate” over “perfect and wait.”
- Intellectually curious about AI search, emerging ad formats, and the future of digital acquisition – you’re experimenting, not waiting for a playbook.
- Sales-aligned. You see Sales as your customer, proactively share insights, solicit lead quality feedback, and adjust based on what’s actually closing.
- You thrive on a lean team with high autonomy and the drive to take on new challenges.
- Restaurant, hospitality, or foodservice tech experience.
- ABM platform experience (Demandbase, 6sense, RollWorks).
- International / UK market exposure.
- Performance bonuses tied to key growth KPIs.
- Comprehensive health insurance (medical + dental), 401(k) with company match.
- Unlimited PTO and 15 company-paid holidays.
- Fully remote (U.S.) with periodic in-person team gatherings (2-3 times a year).
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