E-commerce Assistant Manager

About Naked & Thriving

Naked & Thriving is a rapidly growing brand that makes clinically effective, plant-based skincare, and we’re on a mission to change the beauty industry for good. With clean, effective formulas and a commitment to planet-friendly practices, we’re building a globally recognized brand that delivers both results and impact.

We’re in an exciting stage of growth, and we’re looking for a visionary Art Director to take the reins of our brand expression and translate strategy into beautiful, high-performing assets.

About the Role

We're looking for a highly organized, entrepreneurial Assistant Manager to help drive our e-commerce business forward. This role sits at the intersection of strategy and execution -- you'll partner closely with the E-Commerce Owner to bring the site vision to life, operationalize our experimentation program, and ensure every customer touchpoint reflects a best-in-class experience.

You'll be a key cross-functional connector, coordinating with creative, engineering, analytics, and external partners to execute campaigns, CRO tests, and site improvements. This is a hands-on role for someone who thrives on momentum, owns their work end-to-end, and brings both sharp attention to detail and a founder's mindset to everything they do.

Key Responsibilities

Site & Campaign Execution

• Partner with the E-Commerce Owner to execute on-site experiences during campaigns, ensuring cross-team alignment on the strategic vision
• Coordinate with the Creative Team to ensure site assets and copy are accurate, up to date, and aligned with best practices for a best-in-class site experience
• Support key launches, promotions, and seasonal moments with hands-on execution and coordination

Shopify & App Optimization

• Surface upgrade and optimization Shopify recommendations to the E-Commerce team with clear rationale and impact estimates
• Strong Shopify fluency with an ability to move fast inside without waiting on a developer for basic site updates, app evaluations, or merchandising changes.

Strategic Roadmap Support

• Partner with the E-Commerce Owner on quarterly updates to the strategic roadmap
• Translate high-level priorities into structured, executable plans with clear owners and timelines
• Track progress against roadmap milestones and proactively flag risks or blockers

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CRO Backlog & Prioritization

• Maintain and organize a centralized CRO backlog based on the strategic roadmap
• Creating a full catalog of tests and learnings
• Take CRO strategy and priorities set by the E-Commerce Owner and translate them into a refined, executable backlog
• Score and organize CRO tests using an established framework, maintaining a clear and up-to-date scoring sheet to support prioritization decisions
• Maintain an organized calendar of all CRO tests, updating dates as necessary and proactively communicating changes to cross-functional teams
• Work closely with the Digital Operations team, leveraging technical knowledge to seamlessly execute tests bug-free

Experiment Planning & Delivery

• Translate hypotheses into clear, actionable test plans
• Write detailed test briefs outlining:
• Goal and hypothesis
• Primary KPIs and success criteria
• Assets + Content
• Own test delivery end-to-end, serving as the single point of accountability for execution
• Coordinate designers, developers, copywriters, analysts, and external agency partners
• Manage timelines, dependencies, and tradeoffs to keep tests moving forward
• Proactively identify and remove blockers to maintain execution velocity
• Ensure experiments are instrumented to measure KPIs and custom metrics
• Document test outcomes, insights, and recommended next steps
• Communicate test status, timelines, and results to cross-functional stakeholders
• Act as the primary internal point of contact for the external CRO agency, ensuring deliverables are on time, on brief, and to expectation

What We're Looking For

Must-Haves

• 1-4 years working on a Shopify E-Commerce Store as a CRO manager, product manager, and/or Project Manager.
• Ultra-organized and highly detail-oriented -- nothing falls through the cracks on your watch
• Strong project management and execution skills, ideally within CRO, experimentation, or e-commerce programs
• Experience working in an e-commerce environment
• Ability to translate strategy into structured plans, timelines, and clear ownership
• Comfortable coordinating across design, engineering, analytics, and marketing teams
• Strong empathy and listening skills -- you build trust quickly and communicate with clarity
• Entrepreneurial mindset -- you take initiative, operate with autonomy, and treat the business like your own
• Bias toward action, follow-through, and operational excellence
• Clear written communication, especially for briefs, documentation, and stakeholder updates
• Ability to move a test or campaign forward imperfectly, learn, and iterate is valued far more than perfection.
• Strong advocate for primary users, incorporating UX methodology into every tactic
• Proficiency with Excel, Asana, and/or Jira

Nice to Have

• Experience in the skincare or beauty industry
• Background in a startup or direct-to-consumer (DTC) environment
• Technical background is a plus
• SEO and merchandising experience

Benefits

• USD Compensation
• 100% remote

Actual compensation within the range will depend on factors including experience, qualifications, skills, geographic location, internal equity, and market conditions.