Define loyalty capability opportunities and outcomes to drive customer engagement and purchase behavior. Partner with IT to deliver capabilities aligned to business outcomes. Collaborate cross-functionally to ensure requirements reflect operational realities and compliance needs.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
Our mission is to Profitably Change Customer Behavior through our Murphy Drive Rewards and QuickChek Rewards loyalty programs.
If you’ve ever thought ‘this should be easier for customers’ and then wanted to fix it — you’ll feel at home here.
The Loyalty Product Manager is a builder role responsible for defining the what + why of loyalty capabilities that enable that mission.
- You will partner closely with Information Technology (IT) to deliver the how, working in an agile delivery model from concept through launch and continuous improvement.
- Translation superpower required: turning business intent into build-ready clarity (no cape needed, but we won’t stop you).
- Capabilities created by this role are transitioned to Digital teams (some of them may be you) for ongoing program execution.
- Practical decision-making is expected: evaluate impact vs effort, clarify options and trade-offs (including status quo), and apply clear criteria across Customer, Store, and Enterprise considerations.
- We’re big on great questions, clear choices, and calling out trade-offs — ‘because we’ve always done it that way’ doesn’t make the cut!
- (Human version: if you like building things people actually use—and measuring whether it worked—you’ll fit in.)
Essential Duties & Responsibilities
Define loyalty capability opportunities and outcomes that drive increased customer engagement and purchase behavior.
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Own end-to-end capability definition and delivery support:
- Discovery, requirements, user stories/acceptance criteria, UAT support, rollout coordination.
- Partner with IT as the primary day-to-day collaborator to deliver capabilities aligned to business outcomes.
Use structured prioritization and decision frameworks to:
- Compare impact vs effort and sequence work accordingly.
- Present options, trade-offs, and recommendations with clear criteria.
- Lead the collaboration needed to solve problems along the way with a meaningful focus and drive that equates to measurable outcomes in a timely manner.
Build scalable loyalty capabilities, such as:
- Offer claim flow
- Participant → member conversion
- Survey as a Product
- Partner integrations
- New app feature capabilities
- Eligibility rules
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Coordinate cross-functional inputs (Digital, IT, Marketing, Store Ops, Analytics, Legal, Finance, Customer Care, Merch Category Managers) to ensure requirements reflect operational realities and compliance needs.
Ensure capability is built on front end to track health and adoption signals (e.g., conversion enablement, claim success, friction reduction) and partner with stakeholders to drive improvement.
Post-launch ownership:
- Own bug triage and prioritization with IT
- Own enhancement intake after handoff to internal teams
- Support additional duties as needed
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Qualifications
- 5+ years experience in a product role building digital capabilities.
- Agile experience, including writing user stories/acceptance criteria and participating in agile ceremonies.
- Strong ability to define “what + why” and partner with engineering on delivery (“how”).
- Proven ability to collaborate cross-functionally across IT, CRM/Marketing, Ops, Analytics, Legal/Finance, Customer Care, and Merchandising.
- Bachelor’s degree (or equivalent experience).
- Preferred: convenience store brand and/or multi-brand portfolio experience.
Location
- The Loyalty Product Manager position is located in El Dorado, Arkansas and relocation assistance is available for the right candidate.
- Work environment: 4 days in office; remote Fridays.
- Travel: 0–20%.
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