Manage UA strategy across multiple mobile app titles, drive growth through campaign execution and market research. 3+ years of hands-on UA experience required. Strong knowledge of mobile growth stack and ad networks.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
WHAT YOU WILL DO
- Own and execute UA strategy across the company for a portfolio of 3-5 mobile apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
- Act as your team’s expert in one of Meta, Tiktok, Google UAC, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
- Define UA launch strategies for new titles, including pre-registration campaigns
- Define conceptual creative strategies and testing processes
- Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
- Stay ahead of trends by conducting market research and competitive analysis
*** Duties and responsibilities outlined above are representative, but not all-inclusive.
QUALIFICATIONS
- 3+ years of hands-on UA experience in mobile app industry
- Strong preference for candidates with experience in UA for apps in
- Utility or AI genre
- Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
- Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns
- Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
- Fluent English (written + speaking) is a must
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TO COMPLEMENT OUR TEAM, YOU SHOULD BE
- You are on top of the latest apps, trends, and what’s happening in live events
- Solution-oriented, self-motivated and have the attitude to get things done
- Comfortable with uncertainties and changes in a fast-paced environment
- Curious, proactive learning and knowledge-hungry learner
WHAT WE OFFER
- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- Modern equipments/AI tool provided.
Discover our full range of relocation jobs with comprehensive support packages to help you relocate and settle in your new location.
RELOCATION SUPPORT
This position is based in our Ho Chi Minh City office — but don't let that stop you from applying. If you're the right person for this role, we'd love to make the move work for you. Relocation support is available, and we'll work out the details together during the offer stage.
How To Apply
- Click the button or contact us at talents@uplive.zone
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