Associate Email and Mobile Marketing Manager
Relocation
AI Summary
This role involves planning and implementing multiregional ecommerce marketing campaigns across email and mobile channels. The Associate Email and Mobile Marketing Manager will own channel engagement goals, lead campaign reporting, and partner with external vendors. The role requires strong knowledge of email and mobile marketing best practices, attention to detail, and excellent communication skills.
Key Highlights
Multiregional ecommerce marketing campaigns
Email and mobile marketing best practices
Strong analytical and problem-solving skills
Key Responsibilities
Own channel engagement goals
Lead campaign reporting and analysis
Create and maintain monthly cross-channel campaign calendars
Partner with external vendors
Partner with Digital Consumer Engagement team members
Technical Skills Required
Benefits & Perks
100% employer-paid healthcare premiums
Generous paid family leave
Employer-paid life insurance
Employer-paid long and short-term income protection insurance
401k Employer Matching
Pension Employer Contributions
Fitness reimbursement
Commuter benefit
LinkedIn learning
Comprehensive relocation package
Nice to Have
Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience
Job Description
Get To Know The Pokémon Company International
The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.
Learn more online at corporate.pokemon.com and pokemon.com.
Get to know the role
- Job Title: Associate Email and Mobile Marketing Manager
- Job Summary: This role works on the planning and implementation of multiregional ecommerce marketing campaigns across the email and mobile channels.
- FLSA Classification (US Only): Exempt
- People Manager: No
- Own channel engagement goals by delivering results through audience segmentation, strategic content planning, A/B testing, and campaign orchestration.
- Lead campaign reporting and analysis, surfacing key insights to stakeholders and campaign partners to ensure broader alignment on program direction and progress to goals.
- Create and maintain monthly cross-channel campaign calendars that drive organizational goals while balancing audience engagement.
- Own the end-to-end campaign process: facilitate campaign creation, create audience segments, and set up deployments.
- Partner with external vendors on creation and optimization of automated campaigns, maintaining strict standards when sharing confidential assets.
- Partner with Digital Consumer Engagement team members to deliver cross-channel initiatives across all customer-facing digital platforms (social, streaming, community, etc.)
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- Three (3) to four (4) years in multivariate or multiregional campaign management, preferably with Salesforce Marketing Cloud/ExactTarget.
- Strong knowledge of email and mobile marketing best practices.
- Attention to detail, strong organizational skills, and the ability to navigate ambiguity comfortably.
- Expertise with project management software such as Workfront, Wrike, Asana, etc.
- Working knowledge of HTML and CSS is a plus.
- Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
- Excellent verbal and written communication skills.
- Strong analytical and problem-solving skills.
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How You’ll Be Successful
- Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
- Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
- Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.
- An innovative culture driven by impact, delivering meaningful outcomes.
- Company events that celebrate the spirit of Pokémon.
- Competitive cash-based compensation programs.
- 100% employer-paid healthcare premiums for you.
- Generous paid family leave.
- Employer-paid life insurance.
- Employer-paid long and short-term income protection insurance.
- US Employees: 401k Employer Matching.
- UK/IRE/MX Employees: Pension Employer Contributions.
- Fitness reimbursement.
- Commuter benefit.
- LinkedIn learning.
- Comprehensive relocation package for certain roles.
- Hybrid work environment.
Interested in relocating to United State? Check out our comprehensive Relocation Jobs in United State page with detailed relocation packages and benefits.
The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.
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