Growth Analyst

About Bombay Play

Bombay Play is pioneering the Hyper Social games genre. We make games that bring Bombay Play Inc. is a leading name in the mobile gaming industry, known for creating games that combine innovation with exceptional entertainment value. Our mission is to redefine gaming experiences through creativity, technology, and a deep understanding of our players' preferences. With millions of players globally, we focus on delivering high-quality, engaging games that resonate with diverse audiences.

We are a dynamic mobile gaming studio dedicated to delivering engaging and innovative gaming experiences to players worldwide. Our success is driven by a passionate team that thrives on creativity and data-driven decision-making. We are looking for a talented Creative Manager to join our User Acquisition team and take charge of crafting compelling ad creatives to drive user growth.

Useful Links

• Website: bombayplay.com
• LinkedIn: Bombay Play
• Top Games: Play our Top Games

Meet our Founders:

Oliver Jones - Led game design at Glu Mobile and Zynga before co-founding Moon Frog Games, where he helped create one of India’s most successful card games, Teen Patti Gold.

LinkedIn Profile- https://www.linkedin.com/in/oliverjones1/

Abhas Saroha - Led engineering at Zynga, Moon Frog and Makemytrip.com.

LinkedIn Profile- https://www.linkedin.com/in/abhassaroha/

In the News:

https://www.business-standard.com/content/press-releases-ani/bombay-play-game-block-heads-wins-as-part-of-google-play-s-best-games-of-2023-in-india-123113000446_1.html

https://economictimes.indiatimes.com/tech/funding/bombay-play-raises-7-million-led-by-kalaari-capital/articleshow/90644832.cms?from=mdr

Job Overview:

Role: Data Analyst-Growth

Based in: Bengaluru

Experience Require – 1-3 Years of Experience

Job Summary:

As a Growth Analyst , you will play a crucial role in optimizing our marketing efforts to drive user acquisition and engagement for our gaming titles. By analyzing performance data across multiple channels, you will help shape our marketing strategies and contribute to our growth in the competitive gaming market.

Key Responsibilities:

• Data Analysis & Reporting: Analyze data from various digital marketing channels, including social media, search engines, ad networks, and in-game promotions, to evaluate performance and identify areas for improvement.
• Data driven modelling : Forecast Player LTV, Revenue, churn and break-even periods
• Campaign Optimization: Work closely with the UA Manager to develop, execute, and optimize campaigns based on data-driven insights, with a focus on achieving higher ROI and increased player engagement.
• Market Research: Conduct market research to understand industry trends, competitor strategies, and target audience behavior, providing actionable insights to inform marketing strategies.
• A/B Testing: Design and implement A/B testing strategies for marketing campaigns to identify the most effective approaches.
• Collaboration: Work collaboratively with cross-functional teams, including product development, creative, and analytics, to align marketing efforts with overall business goals.
• Performance Tracking: Develop and maintain dashboards and reports to track key performance indicators (KPIs) and share insights with stakeholders.
• Budget Management: Assist in managing the marketing budget, ensuring efficient allocation of resources across campaigns.

Qualifications:

• Proficient in business intelligence tools and data warehouse i.e. SQL, BigQuery, Python and MS Excel, etc.
• Good to have : Experience with digital marketing platforms (e.g., Google Ads, Unity, Applovin, Facebook Ads Manager)
• Must be data-savvy and love crunching numbers

Interested in relocating to India? Check out our comprehensive Relocation Jobs in India page with detailed relocation packages and benefits.

• Ability to manage simultaneous tasks in a fast-paced, technology-oriented environment often dealing with ambiguity.
• Strong analytical and statistical analysis skills in order to extract insights and recommendations
• Go-getter attitude and willingness to be hands-on with a strong ability to communicate and work collaboratively with others
• Ability to think out of the box to ideate and build solutions that are differentiated in a competitive industry
• Excellent problem-solving, critical thinking, and communication skills.
• A passion for gaming and understanding of gamer behavior and trends.

What We Offer

• Competitive salary, discretionary annual bonus, and stock allowance.
• Flexible working hours and work-from-home days.
• Relocation allowance for candidates moving to Bengaluru.
• Centrally located office in vibrant Bangalore, close to essential amenities.
• Beautifully designed, spacious office environment.
• Opportunity to work directly with experienced founders and industry experts.