AI Summary
Lead digital marketing strategy, leveraging AI tools and marketing automation to drive brand awareness and customer acquisition. Spearhead multi-channel campaigns and mentor junior talent. Proven experience in high-growth demand generation or performance marketing required.
Key Highlights
Lead digital marketing strategy
Spearhead multi-channel campaigns
Mentor junior talent
Key Responsibilities
Lead the strategic planning and execution of integrated multi-channel performance marketing campaigns to drive brand awareness and customer acquisition.
Own the full lifecycle of paid digital channels, including Google Ads, PPC, and Paid Social, with a relentless focus on ROI and KPI optimization.
Spearhead the adoption of AI-powered content creation (GPT, Midjourney, Jasper) to streamline the production of high-converting ads, blogs, and landing pages.
Manage marketing budgets and forecasting, utilizing CRM data from Salesforce and Pardot to inform segmentation and messaging strategies.
Mentor and develop a Campaign Executive, fostering a culture of continuous learning and data-driven decision-making across the team.
Technical Skills Required
Benefits & Perks
Competitive salary up to £60k
Truly remote first culture
Monday to Friday, 9-5 work-life balance
Job Description
Digital Marketing Specialist | £50,000 - £60,000
We're working with a leading national workforce solutions partner on this exciting opportunity. This is a rare chance for a performance-driven marketer to spearhead a digital-first strategy, leveraging cutting-edge AI tools and marketing automation to transform how this household name engages with its customer base.
In this fully remote role, you will bridge the gap between creative content and heavy-duty data analytics. You’ll be the architect of multi-channel campaigns, taking full ownership of high-spend Google Ads and Paid Social accounts while mentoring junior talent to build a high-performing marketing engine for the future.
The Role
- Lead the strategic planning and execution of integrated multi-channel performance marketing campaigns to drive brand awareness and customer acquisition.
- Own the full lifecycle of paid digital channels, including Google Ads, PPC, and Paid Social, with a relentless focus on ROI and KPI optimization.
- Spearhead the adoption of AI-powered content creation (GPT, Midjourney, Jasper) to streamline the production of high-converting ads, blogs, and landing pages.
- Manage marketing budgets and forecasting, utilizing CRM data from Salesforce and Pardot to inform segmentation and messaging strategies.
- Mentor and develop a Campaign Executive, fostering a culture of continuous learning and data-driven decision-making across the team.
Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.
- Proven experience in high-growth demand generation or performance marketing, ideally within B2B, SaaS, or professional services environments.
- Deep technical expertise in Google Ads, Google Analytics (GA4), and advanced attribution modeling to track the full customer journey.
- Hands-on proficiency with Marketing Automation platforms (Salesforce, Pardot, or HubSpot) and CRM ecosystems.
- Practical experience in prompt engineering and utilizing AI tools to optimize content workflows and automate repetitive marketing tasks.
- Strong analytical mindset and copywriting skills, with the ability to turn complex data sets into actionable marketing insights.
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
- Competitive salary up to £60k depending on experience, with a solid Monday to Friday, 9-5 work-life balance.
- Truly remote first culture, allowing you to work from anywhere in the UK while staying connected to a supportive, forward-thinking team.
- The opportunity to lead AI implementation within a major recruitment firm, setting the standard for how the industry uses modern technology.
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