Senior Marketing Manager (Pipeline & Growth)

Senior Marketing Manager (Pipeline & Growth)

At Phonon / 22North, we are building a Passenger Operations Platform for airlines and enterprise clients across BFSI and other sectors—focused on turning customer interactions into revenue, efficiency, and operational control.

We are looking for a Senior Marketing Associate who can own pipeline generation—not just campaigns.

🎯 What You’ll Own

• Drive inbound traffic and qualified lead generation (Airline + BFSI segments)
• Run targeted outbound campaigns (email, LinkedIn, follow-ups)
• Convert leads into active opportunities and proposals
• Manage website and landing page performance (conversion-focused)
• Create and execute case studies, campaign content, and outreach assets
• Maintain pipeline visibility and CRM discipline

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📊 How You’ll Be Measured

• Qualified leads generated per month
• Opportunities and proposals created via direct channels
• Website / Social Media traffic → lead conversion rate
• Campaign performance (response rates, meetings booked)
• Contribution to overall sales pipeline

🧠 What We’re Looking For

• 6–10 years experience in B2B marketing / demand generation

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• Strong execution capability in outbound + inbound channels
• Ability to work closely with Sales and Product teams
• Comfortable owning numbers, targets, and outcomes
• High ownership, consistency, and bias for action

🚫 This Role Is NOT

• Brand-only marketing
• Social media management
• Passive content creation

👉 This is a revenue-linked, execution-heavy role

📍 Location

Vadodara (open to relocation)

⚡ Why Join Us

• Work directly with leadership on high-impact global opportunities (Airlines & BFSI)
• Be part of a fast-scaling, product-led organisation
• Own outcomes that directly impact growth and revenue

👉 One-line clarity:

We are looking for someone who can build pipeline—not just marketing activity.