Director of Marketing, HSA

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Marketing, HSA in United States.

This role offers a strategic and hands-on leadership opportunity to drive growth and brand differentiation for a leading HSA-focused platform. You will oversee the development and execution of integrated marketing programs across direct-to-consumer and B2B2C channels, guiding initiatives that increase customer acquisition, engagement, and lifetime value. This position combines high-level strategy with operational execution, collaborating with cross-functional teams including ecommerce, creative, UX, analytics, and sales. You will influence brand positioning, lead campaign optimization, and shape the marketing roadmap to maximize performance. The ideal candidate thrives in a fast-paced, data-driven environment and is passionate about building innovative marketing strategies that deliver measurable results. This is a fully remote role within the United States, requiring alignment with Eastern Standard Time (EST) hours.

Accountabilities

• Own and execute the integrated marketing strategy for the HSA platform across consumer and partner channels to drive growth and revenue
• Lead planning and execution of cross-channel campaigns, lifecycle marketing, and partner activations, ensuring alignment with business objectives
• Partner with B2B and B2B2C teams to design co-branded campaigns, activation strategies, and enablement materials that drive engagement and revenue
• Shape brand positioning and messaging to differentiate the platform in a competitive market, ensuring consistency across all touchpoints
• Provide creative and content direction for digital media, email campaigns, landing pages, and partner materials, balancing brand integrity with performance goals
• Define KPIs and measurement frameworks, analyze campaign performance and customer insights, and foster a test-and-learn culture for continuous optimization
• Collaborate with ecommerce, CRM, product, analytics, and sales teams to ensure marketing initiatives align with broader business goals and deliver actionable insights to leadership
  
  

Requirements

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• 10+ years of experience in integrated marketing, ecommerce, or digital growth roles
• Proven ability to develop and execute strategies that drive measurable revenue impact
• Experience across both direct-to-consumer and B2B2C business models
• Strong expertise in lifecycle marketing, digital acquisition, and performance optimization
• Analytical mindset with the ability to translate data into actionable marketing strategies
• Exceptional leadership, communication, and organizational skills with demonstrated ability to influence across teams
• Comfortable leading both strategic initiatives and hands-on execution in a fast-paced environment
  
  

Benefits

• Competitive base salary: $120,000 - $150,000
• Discretionary annual bonus eligibility: up to 20%
• Comprehensive healthcare: Medical, Dental, Vision
• 401(k) with company match, Dependent Care, FSA & HSA accounts

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• Paid parental and bonding leave, flexible PTO, and office closures on major holidays
• Monthly wellness and internet reimbursements
• Professional development support including certifications and leadership coaching
• Mental health resources
• 100% remote role within the United States, working EST hours
  
  

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.