Marketing Automation Specialist

For a client, a 1000-people-strong, B2B SaaS fintech company, PlugandPlay Talent is looking for a Marketing Automation Specialist to join their growing team.

🚀 Why This Role is Exciting

This is not a “set it and forget it” marketing role. You’ll be the person behind the engine — shaping how prospects move through the funnel, improving how marketing and sales work together, and constantly testing what drives better results. If you enjoy mixing creativity with data and systems, this is where you’ll thrive.

💡 What You’ll Be Doing

• Build out sophisticated marketing journeys that guide prospects from first touch all the way through to conversion
• Create the logic behind campaigns — defining audiences, behaviors, and scoring that determine how leads move through the funnel
• Take ownership of campaigns from idea to execution to performance review, continuously refining what works
• Keep marketing and CRM systems tightly connected so data flows cleanly and reporting actually makes sense
• Step in to debug and fix issues when automations or integrations aren’t behaving as expected
• Work closely with sales and operations teams to make sure leads are prioritized and routed in a way that drives revenue
• Develop high-converting landing pages and forms, and continuously improve them based on performance
• Tweak and build email and page layouts using HTML/CSS when needed
• Use data and dashboards to understand what’s working — and more importantly, what’s not
• Run ongoing experiments to improve engagement, conversion rates, and overall campaign performance

🎯 What You Bring

• A few years of experience owning or heavily contributing to marketing automation or marketing ops functions
• Confidence working inside a marketing automation platform (like Pardot or something similar)
• Familiarity with CRM systems and how marketing data connects to sales pipelines
• Comfort editing code for emails or pages (HTML/CSS basics go a long way here)
• Experience working with landing page tools and content management systems
• A strong grasp of how leads should be nurtured, scored, and moved through a funnel
• A mindset focused on testing, learning, and improving performance over time

🌟 What You’ll Get

• A competitive salary and benefits package
• Health coverage
• Real opportunities to grow your skillset and take ownership of impactful work

🧰 Tech Stack

• Marketing Automation: Pardot (Marketing Cloud Account Engagement) or similar platforms
• CRM: Salesforce
• Landing Pages & CRO: Unbounce
• CMS: WordPress
• Front-End: HTML, CSS
• Analytics & Reporting: Salesforce dashboards, marketing automation reporting tools
• Experimentation: A/B testing tools within marketing platforms

💰 Compensation

• $75,000 – $90,000 USD

🌍 Work Setup

• Fully Remote

⏰ Working Hours

• EST (Eastern Time Zone) Alignment Preferred