We're looking for a Product Growth Manager to create and optimize acquisition funnels for one of our health and fitness apps. The role involves generating and prioritizing hypotheses to improve conversion and ARPU, owning end-to-end funnel experiments, and partnering with design, engineering, and analytics teams.
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Key Responsibilities
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Job Description
Product Growth Manager
Limassol, Cyprus
Welltech
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About Welltech
A future with Welltech
Welltech’s purpose is to move each and every body to start and stay well for life! Every trend, every piece of feedback and data, every experiment, and innovative solution we introduce, fuels the way we unlock wellness for and with our users. While appreciating and celebrating who they are, we strive to help them make turn small choices into lasting joyful habits. And that makes us proud of every step they take on their journey to living well, every day.
Disrupting industry
We are an international tech company with origin from Ukraine, founded in 2015, and a fast-growing global player with five hubs across Europe. With more than 220 million installs of our apps, Welltech offers disruptive, engaging fitness and wellness solutions. We are genuinely committed to creating value and ensuring a workplace where our talented, diverse individuals feel they belong as we shape the future of the health and fitness industry. Everything we do is driven by our purpose and guided by integrity, a testament to the trust we build- today and tomorrow.
Spread across five dynamic hubs in Cyprus, Poland, Spain, Ukraine and the UK, with a team of over 700+ #wellmakers, we provide an opportunity for everyone who is passionate about making an impact in the wellness industry.
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Position
We’re looking for a Product Growth Manager who will create and optimize acquisition funnels for one of our health and fitness apps, with a strong focus on subscription conversion, ARPU growth and audience expansion. You will combine data, experimentation and user insight to design meaningful funnel and monetization improvements that reach and help millions of users.
Key Responsibilities
- Generate and prioritize hypotheses to improve the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition
- Own end-to-end funnel experiments: plan, launch, analyze, and iterate via A/B tests
- Develop deep product insight through analytics, user feedback, competitor research, and learning from our experiment history
- Support acquisition by building tailored end-to-end experiences for different audiences and traffic sources
- Partner closely with design, engineering, analytics, content, and product teams to ship funnel improvements
- Continuously translate experiment results into stronger follow-up hypotheses and next tests
- Manage users' expectations on their way to a healthier life and create a bridge between marketing and product activities.
- Create new, innovative funnel concepts that capture emerging health and fitness trends
- 3+ years in Growth, Product, Product Marketing or CRO/Experimentation roles
- Strong experimentation expertise and understanding of A/B testing methods
- Solid UX and user research knowledge
- Strong analytical skills and comfort working with product data
- English proficiency B2+
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- Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
- Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
- Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
- We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Candidate Journey
️Recruiter Call → Meet a team member → ️Skills Assessment → ️Leadership Interviews
Check Out Some of Our Products
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