Senior Demand Generation Manager

The Role

Own demand generation strategy and execution across paid, organic, and partner channels. You will be the primary driver of pipeline contribution from marketing, responsible for both strategy and hands-on execution.

Veltric is a Series B supply chain visibility platform serving mid-market manufacturers across DACH and Benelux. 140 employees, $22M ARR, growing ~45% YoY. Marketing team of 12, reporting into a VP Marketing who came from HubSpot.

Responsibilities

Own the full-funnel paid media program (Google, LinkedIn, programmatic) with a quarterly budget of EUR 280K.

Build and optimize lead scoring and nurture flows in HubSpot, collaborating closely with RevOps.

Design and run A/B testing programs across landing pages, ad creative, and email sequences.

Develop channel mix models and attribution frameworks. Current stack: HubSpot, Google Analytics 4, Looker.

Partner with content marketing on SEO-driven asset strategy to support long-tail pipeline.

Report monthly to leadership on CAC, LTV, pipeline velocity, and channel-level ROAS.

Manage one direct report (Performance Marketing Specialist) and one external agency relationship.

Requirements

6+ years in B2B demand gen or growth marketing, ideally in SaaS or tech.

Proven experience managing six-figure paid budgets with demonstrable pipeline impact.

Strong working knowledge of marketing automation (HubSpot preferred), CRM integration, and attribution modeling.

Comfortable with SQL or BI tools for self-serve reporting.

Fluent English required; German is a strong plus.

Based in Berlin or willing to relocate.

Visa available sponsorship for EU/EEA citizens.

Interview Process

Recruiter screen (30 min)

Hiring manager deep-dive (60 min)

Case study: audit a sample campaign and present recommendations (take-home, 90 min cap)

Cross-functional panel with RevOps and Sales leadership (45 min)

offer