Drive the adoption of new marketing capabilities across the organization, enabling teams to operate differently through training, playbooks, and hands-on support. Develop and deliver training programs, build playbooks and self-service resources, and track adoption success metrics. Ideal candidate has experience driving adoption in B2B SaaS or enterprise environments.
Key Highlights
Key Responsibilities
Technical Skills Required
Job Description
Role Overview
This role is responsible for ensuring that marketing strategies, processes, and capabilities are adopted effectively across the organization. It translates complex concepts into practical, usable guidance and drives consistent execution across teams.
The focus is on enabling people through training, playbooks, and hands-on support; and, more succinctly, ensuring that new methods of working are understood, adopted, and sustained over time.
Success in this role is measured not by what is delivered, but by how teams operate differently as a result.
This role operates in a B2B SaaS environment with complex buying cycles, account-based engagement models, and cross-functional execution.
Key Responsibilities
Deliver Strategy & Process into Usable Guidance
Convert strategy, governance, and operating models into practical, role-based guidance that teams can apply in day-to-day work. Ensure clarity on how to execute within the defined frameworks.
Design & Deliver Enablement Programs
Develop and deliver training programs tailored to different audiences, including leadership, regional teams, and channel owners. Support onboarding for new processes, tools, and ways of working.
Build Playbooks, Toolkits & Self-Service Resources
Create and maintain playbooks, templates, and guides that enable consistent execution across journeys, channels, and regions. Ensure materials stay aligned with current processes and governance standards.
Drive Adoption & Behavioral Change
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Define adoption success metrics and track how teams are using new capabilities and processes. Identify gaps, address resistance, and partner with leadership to drive sustained changes in how teams operate.
Support Execution & Continuous Improvement
Provide hands-on support during rollout of new capabilities and processes. Gather feedback, refine enablement approaches, and build a community of practice to reinforce learning and adoption.
What We Are Looking For
The ideal candidate has driven the adoption of new marketing capabilities in B2B SaaS or enterprise environments where success depends on:
Aligning teams around new operating models
Enabling account-based and multi-touch engagement strategies
Driving behavioral change across distributed teams and the ability to measure change
Qualifications
6+ years in marketing enablement, transformation, or program leadership
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Experience driving the adoption of new processes, tools, or operating models
Strong background in B2B SaaS or enterprise marketing environments
Excellent communication and instructional design capabilities
Proven ability to influence behavior across distributed teams
Experience supporting complex, multi-stakeholder marketing organizations
About MODintelechy
MODintelechy provides managed services to B2B organizations. We work with sales and marketing leaders to drive measurable growth and net revenue retention, often at the intersection of strategy, enablement, and change.
Location
Remote, U.S.-based preferred
Occasional client travel may be required
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