Commercial Leadership Manager - aRTD Category

Reports to: Vice President & General Manager, aRTD – ASEAN & South Pacific Operating Unit

Location: Sydney, Australia

Job Summary

• This individual contributor role will provide commercial leadership for our aRTD (alcohol ready-to-drink) category across the ASEAN & South Pacific region with focus on Australia
• Leading aRTD Customer & Commercial Leadership (CCL) strategy, including Revenue Growth Management, Route to Market, Channel Planning as well as Customer Development in collaboration with our bottling partners. Partner with Global to lead strategic project to drive category growth
  
  

Focus, Scope & Impact 

• Lead the development of integrated commercial strategies development of OBPPC, Shopper and Channel plans, execution metrics that are designed in a customer-back and consumer-centric way
• Optimize our System execution across channels in close collaboration with the Franchise, Frontline Marketing Teams and our Franchise Bottlers and other Distribution Partners based on strong understanding of execution levers and how to optimize desired outcomes
• Benchmarking with industry partners to capture category, shopper and channel insights, margin structures and translating insights into category vision, while identifying and capturing right-to-win opportunities in the aRTD category.
• Drive commercial performance in alignment with the wider Operating Unit’s Premium portfolio objectives and deliverables, leveraging the global commercial network

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• Define commercial execution and performance metrics and key initiatives to accelerate category growth in alignment with the Franchise teams, system and external partners.
• Lead strategic projects in partnership with global and our bottling partners to shape the next chapter of aRTD growth and establish a competitive advantage for TCCS.
• Import and export ideas and best practices between Operating Units, partner organizations and the broader Coca-Cola system, in the aRTD Commercial & Customer Leadership domain
  
  

Experience Required

• 8-10 years of leadership experience in commercial planning and execution with strong skills in segmentation, route-to-market, value-to-market, revenue growth management, innovation and very good knowledge of Digital solutions and HORECA channel. Experience within the alcohol industry is highly advantageous.
• Understanding of sales force standard operating routines, processes and metrics.
• Solid analytical and conceptual skills and ability to think from planning to execution and solid commercial and category management.
• Strong ability to find relevant partnerships and negotiate win-win agreements.
• Solid Data Interpretation skills – ability to understand complex data and ability to explain to Customers, Bottlers, etc. in a way that is meaningful to their business needs.

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• Solid understanding of business fundamentals and drivers of growth/value across a broad range of markets and business dimensions, advanced commercial finance skills.
• To be successful in this role you need strong communication and collaboration skills as well as highly developed project management, business development and negotiation skills with experience from driving complex cross-functional, cross-system projects involving multiple internal and external stakeholders.
  
  

About Coca‑Cola ASEAN & South Pacific

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.

Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis

Location(s):

Australia

City/Cities

North Sydney

Travel Required

00% - 25%

Relocation Provided:

Yes

Job Posting End Date

April 29, 2026

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.