AI Summary
Marketing Manager leads the execution and optimization of digital marketing programs, creative production, website and email management, and performance analytics. This role requires a confident, detail-oriented marketing leader who thrives in a fast-paced, high-responsibility environment. The ideal candidate has strong attention to detail, excellent communication skills, and experience with marketing automation tools.
Key Highlights
Lead and manage a small creative team
Develop and execute digital marketing programs, creative production, website and email management, and performance analytics
Collaborate with internal teams and senior leadership
Key Responsibilities
Lead and manage a small creative team
Own graphic design and production for marketing emails, websites, and program materials
Create, update, and maintain internal and external marketing materials upon request
Develop mockups, signage, brochures, flyers, and in-store materials to support retailer programs
Prepare digital and print-ready files to ensure consistent, high-quality execution
Source, license, and manage stock photography; maintain an organized photo library
Manage internal business card requests and fulfillment
Revise and refine creative assets through a collaborative feedback process
Provide ongoing support and maintenance for existing marketing programs
Update retailer websites and pages using Umbraco CMS
Maintain and update program emails within Salesforce Marketing Cloud (ExactTarget)
Support the setup and launch of new programs
Build new retailer websites and landing pages in Umbraco
Develop program email matrices, email keys, and campaign content
Assist with additional marketing initiatives
Update menu links in MICS
Send affiliate notifications and promotional communications
Execute customer-facing marketing and promotional email campaigns
Pull, analyze, and report website and campaign performance using Google Analytics
Create and maintain organized libraries of program assets, screenshots, and documentation
Consult with cross-functional teams, clients, and stakeholders to align marketing execution with business objectives
Technical Skills Required
Benefits & Perks
100% remote work environment
Employer-provided equipment
Medical, dental, and vision insurance
Health savings plan
401K plan with employer match
Employee discount program
Employee assistance program
Paid time off
Nice to Have
Experience producing materials aligned with established brand standards
Experience in the Home Improvement Industry
Hands-on experience with Salesforce Marketing Cloud and email design
Experience working with CMS platforms (Umbraco preferred)
Experience with After Effects or motion graphics
UX/UI design experience
Job Description
Position Title: Marketing Manager
Department: Merchandising
Location: 100% Remote
Reports To: Vice President of Merchandising
Installation Made Easy ("IME") provides software and process management that enable retailers, manufacturers, and contractors to offer installed home improvements to homeowners in a convenient, consistent, and affordable manner. IME's senior leadership team brings more than 100 years of combined experience in retail management and the home improvement industry.
The Marketing Manager plays a highly visible and impactful role within IME, owning the execution and optimization of digital marketing programs, creative production, website and email management, and performance analytics. This role blends hands-on creative execution with strategic program oversight and people leadership.
The Marketing Manager collaborates closely with internal teams and senior leadership and has the opportunity to influence business outcomes quickly. This role is ideal for a confident, detail-oriented marketing leader who thrives in a fast-paced, high-responsibility, remote environment and can balance creativity with operational rigor.
Essential Functions:
- Lead and manage a small creative team, including a Graphic Designer and Visual Content Creator
- Own graphic design and production for marketing emails, websites, and program materials
- Create, update, and maintain internal and external marketing materials upon request
- Develop mockups, signage, brochures, flyers, and in-store materials to support retailer programs
- Prepare digital and print-ready files to ensure consistent, high-quality execution
- Source, license, and manage stock photography; maintain an organized photo library
- Manage internal business card requests and fulfillment
- Revise and refine creative assets through a collaborative feedback process
- Provide ongoing support and maintenance for existing marketing programs, including:
- Updating retailer websites and pages using Umbraco CMS
- Maintaining and updating program emails within Salesforce Marketing Cloud (ExactTarget)
- Support the setup and launch of new programs, including:
- Building new retailer websites and landing pages in Umbraco
- Developing program email matrices, email keys, and campaign content
- Assist with additional marketing initiatives, such as:
- Updating menu links in MIC
- Sending affiliate notifications and promotional communications
- Executing customer-facing marketing and promotional email campaigns
- Pull, analyze, and report website and campaign performance using Google Analytics
- Create and maintain organized libraries of program assets, screenshots, and documentation
- Consult with cross-functional teams, clients, and stakeholders to align marketing execution with business objectives
- Maintain professionalism and composure while managing feedback and competing priorities
- Perform other duties as assigned
Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.
Minimum Qualifications:
- Bachelor's degree in Marketing or a related field
- Proven ability to manage multiple priorities and drive projects to completion in a deadline-driven environment
- Strong attention to detail with a high standard for quality and accuracy
- Knowledge of SEO best practices and digital performance optimization
- Copywriting or content development experience
- Ability to receive and apply constructive feedback with resilience and professionalism
- Demonstrated ability to remain calm, focused, and solution-oriented in high-pressure situations
- Strong business judgment and decision-making skills
- Excellent written and verbal communication skills
- Experience preparing clear, concise, executive-ready reports and presentations
- Strong organizational and time management skills with a consistent record of meeting or exceeding deadlines
- Proficiency in Microsoft Office Suite; ability to work efficiently in a fully remote environment
- Experience producing materials aligned with established brand standards
- Experience in the Home Improvement Industry
- Hands-on experience with Salesforce Marketing Cloud and email design
- Experience working with CMS platforms (Umbraco preferred)
- Experience with After Effects or motion graphics
- UX/UI design experience
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
- Prolonged periods of sitting at a desk and working on a computer
Benefits to working with IME:
- 100% remote work environment
- Employer provided equipment
- Medical, dental, and vision insurance
- Health savings plan includes employer contribution to health savings account
- Medical and dental flexible spending accounts
- Company paid basic life, short-term disability, and long-term disability insurance
- 401K plan with employer match
- Company matches 100% of the first 4% of salary deferrals
- All contributions, including employer contributions, are 100% vested immediately
- Employee discount program for Electronics, Groceries, Travel, Entertainment, and more
- Employee assistance program
- Pay on demand
- Critical illness, hospital indemnity, group accident, and legal insurance
- Paid time off
- And more!
The Job Description is not an exhaustive statement of all duties, responsibilities, or qualifications of the job, nor is it intended to limit opportunities for necessary modifications. The Job Description does not constitute an employment contract of any kind.
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