Performance-Driven Designer

About The Company

Directive is a revenue-first marketing consultancy dedicated to serving B2B SaaS, enterprise technology, industrial, and commerce brands. Our approach emphasizes building visual systems that are not only visually compelling but also resilient under the pressure of performance channels and complex professional services positioning. We understand that our work directly influences business outcomes, and therefore, we focus on creating designs that are data-driven, performance-oriented, and aligned with our clients' strategic goals. Our team is committed to delivering measurable results through innovative creative solutions, leveraging industry best practices, and staying ahead of emerging trends in digital marketing and user experience.

About The Role

We are seeking a creative, curious, and ambitious designer to join our dynamic team. In this role, you will be instrumental in crafting high-impact visual assets for performance-driven advertising campaigns across multiple channels such as LinkedIn, Meta, YouTube, and TikTok. Your work will directly contribute to the success of our clients' marketing initiatives by creating visuals that capture attention, encourage engagement, and drive conversions. This position offers an exciting opportunity for a designer eager to learn, experiment, and grow within a fast-paced environment where each design has a tangible impact on business results. You will collaborate closely with cross-functional teams, including media, content, and client stakeholders, to develop creative assets that are optimized for performance and aligned with campaign objectives.

Qualifications

• 1-3 years of experience in graphic design, with a focus on performance-driven creative and conversion rate optimization (CRO)
• At least 1 year of experience in motion graphics and video editing
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
• Experience with Figma or similar design tools
• Basic video editing skills using Adobe Premiere Pro, After Effects, or equivalent software
• Strong understanding of digital marketing metrics, including A/B testing, heat-mapping, and CRO analytics
• Excellent communication and collaboration skills, with the ability to work effectively within cross-functional teams
• Knowledge of platform-specific ad requirements and specifications for social media channels
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines
• Proactive learner, staying updated on industry trends, emerging technologies, and automation in marketing
  
  

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Responsibilities

• Design compelling static and motion creative assets such as ad sets, landing pages, and social media graphics backed by data insights
• Create motion graphics and short-form videos optimized for social media platforms including LinkedIn, Instagram, YouTube, and TikTok
• Edit and adapt existing video assets into high-performing ad units, ensuring compliance with platform specifications and audience engagement goals
• Collaborate with media and content teams to align creative assets with campaign insights and target audience segments
• Maintain brand consistency across all static, motion, and video assets while allowing for creative adaptation across different platforms
• Design and implement A/B tests and other experiments using CRO tools like Optimizely, Unbounce, and Crazy Egg
• Conduct user research, usability testing, and heat-mapping analysis to gather insights and validate design decisions
• Iterate and refine designs based on testing outcomes, feedback, and data insights to optimize campaign performance
• Manage multiple projects concurrently, providing regular updates to stakeholders and responding to feedback effectively
• Stay informed about industry trends, best practices, and emerging technologies related to CRO, user experience, and digital advertising
  
  

Benefits

• Competitive annual salary range of $70,000–$80,000 USD, based on experience and skills
• Comprehensive medical, dental, and vision insurance plans, with a 100% employer-paid option for employees and a 50% contribution for dependents
• Disability and life insurance coverage
• Wellness benefits including access to certified therapists via Spring Health, Headspace membership, physical therapy through Omada, and fertility support through Carrott
• Access to virtual workouts through Aaptiv and a complimentary One Medical membership for primary and virtual care
• Generous paid time off including unlimited PTO with a minimum of two weeks, paid holidays, your birthday off, and end-of-year recharge (December 24 – January 1)
• Paid parental leave to support work-life balance
• Financial benefits such as traditional and Roth 401(k) plans with a 3% company match
• Annual performance-based bonus, increasing with tenure and contribution
• Flexible remote work environment with options to work from anywhere in the US or from our offices in Irvine, California, and other global locations where applicable
  
  

Equal Opportunity

Directive is committed to fostering an inclusive and diverse workplace. We are an equal opportunity employer and welcome applications from all qualified individuals regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected characteristic. We believe that diverse perspectives and backgrounds enrich our team and contribute to our success. All employment decisions are made based on merit, qualifications, and business needs. We encourage candidates from all backgrounds to apply and join our mission to deliver impactful, performance-driven marketing solutions.