Growth Marketer, Inbound Demand Generation

ceros • United State
Remote
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AI Summary

Seeking a pipeline-driven Growth Marketer to own Ceros's inbound demand engine, connecting paid acquisition, website conversion, and PLG motions. This high-ownership role involves setting strategy, running tests, and building compounding systems for qualified pipeline generation. Requires 5+ years of B2B SaaS growth marketing experience, AI tool fluency, and strong analytical and experimentation skills.

Key Highlights
Owns the inbound demand engine and is accountable for qualified pipeline generation.
Requires setting strategy, executing campaigns across paid, email, and content, and driving website conversion.
Emphasizes AI-driven execution, continuous experimentation, and clear reporting to leadership.
Key Responsibilities
Set the strategy for how Ceros generates inbound SQLs: which channels, which bets, which experiments, and in what order
Design and execute always-on and moment-based campaigns across paid, email, and content
Drive website conversion: landing pages, CTAs, sign-up flows, and the A/B tests that improve them
Identify and activate co-marketing and partnership opportunities that extend reach without extending budget
Build and automate repeatable campaign motions
Run a continuous test-and-learn cadence: new channels, new messaging angles, new campaign formats
Build repeatable campaign frameworks
Own the performance dashboard: full-funnel visibility from spend and traffic through to SQL volume, CAC, and pipeline contribution
Bring clear, direct reporting to leadership — what's working, what isn't, and what you're doing about it
Technical Skills Required
GA4 Mixpanel
Benefits & Perks
Stock options
Premium health insurance
401K matching
Paid parental leave
Flexible vacation days
Paid Sick days
Stipend for home office setup
Excellent gear (Macbook Air, external monitor, etc.)
Stipend towards collaborative experiences

Job Description


šŸŒŽ Location: Remote within the US

⬆ Reporting Into: Head of Marketing

šŸ’°Compensation: $120,000-$145,000 base salary, plus bonus, based on qualifications and experience.

About Ceros

At Ceros, you'll help ambitious brands create digital experiences that people actually want to explore. Our platform gives marketers and designers the flexibility to design, build, and publish immersive content. All without code. With Ceros, teams move faster, scale smarter, and deliver work that makes a real impact.

Customers report engagement times that are 80% longer and conversion rates more than 20% higher on Ceros-built experiences. That kind of performance is why leading brands like Pepsi, TimeOut, and Mastercard rely on us. Working here means shaping the future of digital experiences and joining a team that values bold ideas, creativity, and purpose-driven work.

The Role

We're looking for a pipeline-driven growth marketer to own Ceros's inbound demand engine. You'll connect the dots across paid acquisition, website conversion, and PLG motions — and be accountable for the number that matters: qualified pipeline. This is a high-ownership role on a small, fast-moving team. You'll set the strategy, run the tests, ship the campaigns, and build the system that makes it all compound over time.

Key Responsibilities

Inbound Pipeline

  • Set the strategy for how Ceros generates inbound SQLs: which channels, which bets, which experiments, and in what order
  • Design and execute always-on and moment-based campaigns across paid, email, and content
  • Drive website conversion: landing pages, CTAs, sign-up flows, and the A/B tests that improve them; the site is a revenue asset and you treat it like one
  • Identify and activate co-marketing and partnership opportunities that extend reach without extending budget

Experimentation & AI-Driven Execution

  • Build and automate repeatable campaign motions so you're not recreating the wheel on every launch, think systems, not one-offs
  • Run a continuous test-and-learn cadence: new channels, new messaging angles, new campaign formats — with clean hypotheses, fast execution, and honest post-mortems
  • Build repeatable campaign frameworks so good ideas scale instead of disappearing after one launch

Reporting & Optimization

  • Own the performance dashboard: full-funnel visibility from spend and traffic through to SQL volume, CAC, and pipeline contribution
  • Bring clear, direct reporting to leadership — what's working, what isn't, and what you're doing about it

Practical stuff we anticipate you having

  • 5+ years of experience in Growth Marketing, Demand Generation, or Acquisition, ideally in a B2B SaaS environment.
  • A track record of owning pipeline outcomes, not just campaign activity. You can point to specific channels, tests, or programs you built that moved the SQL number.
  • Genuine fluency with AI tools in your day-to-day workflow. You're already using them to work faster and smarter, not experimenting with them for the first time
  • Strong experimentation instincts: you know how to design a clean test, read the results honestly, and move quickly on what you learn
  • Analytical — comfortable in GA4, Mixpanel, or equivalent; can build a dashboard and derive a hypothesis from a dataset

Key Things to Know

  • This is a full-time position
  • This is a remote-first role

Benefits

šŸ“Global remote-first organization

šŸ“ˆ Stock options

šŸ„ Premium health insurance

šŸ¦ 401K matching

šŸ‘¶ Paid parental leave after a year of employment: 16 weeks for primary caregivers, 4 weeks for secondary caregivers

🌓 Flexible vacation days

šŸ¤’ Paid Sick days

šŸ’µ Stipend for your home office setup

šŸ’» Excellent gear (Macbook Air, external monitor, etc.)

šŸ‘©ā€šŸ’»šŸ‘Øā€šŸ’» Stipend towards experiences in which Cerosians can collaborate, educate, and create social connections with one another

šŸ¢ Unlimited access to co-working spaces around the globe

Please be aware of fraudulent job offers. Ceros will never request payment, banking details, or sensitive personal information during the hiring process. All official communication will come from a @ceros.com domain or from our Greenhouse email account. If you receive a suspicious message, do not respond and report it to jobscams@ceros.com. This email address is intended solely for reporting suspicious activity. Job applications sent to this address will not be reviewed.

At Ceros, we are deeply committed to the recruitment, retention, and growth of diverse talent; uniting people from unique backgrounds in our shared passion for unlocking creativity through technology.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

Pay Range Varies Depending On Qualifications And Experience

Base Salary

$120,000—$145,000 USD

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