Digital Marketing Specialist – Paid Ads (Meta & Google)

GrowthAssistant Philippines
Remote
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AI Summary

GrowthAssistant seeks a Digital Marketing Specialist to build, manage, and optimize paid media campaigns for U.S. clients. This role requires deep expertise in Meta Ads and Google Ads, with a passion for data-driven performance and collaboration with U.S. agency teams. Ideal candidates are Filipino digital marketers with 3+ years in Meta Ads, 1+ year in Google Ads, and strong analytical and communication skills.

Key Highlights
Build, manage, and optimize high-impact paid media campaigns for U.S. clients.
Deep expertise in Meta Ads and Google Ads required, with a focus on data-driven performance.
Fully remote role with U.S. business hours (PST/EST) and competitive compensation.
Key Responsibilities
Launch and optimize Meta and Google ad campaigns from scratch, including Search, Display, PMax, Shopping, and Video.
Identify and troubleshoot platform issues, pacing problems, or performance drops to ensure accounts stay on track.
Run A/B tests across creatives, audiences, and ad sets to uncover winning combinations.
Deep-dive into ROAS, LTV:CAC, CTR, CPM, and CPA to drive strategic decision-making.
Build and maintain sophisticated reports in Google Sheets/Excel using pivot tables, charts, and VLOOKUPs.
Conduct keyword research and optimize search term reports based on SEM best practices.
Support creative testing and asset collection by working across cross-functional teams.
Assist with competitive research and trend analysis using industry-standard tools.
Technical Skills Required
Meta Ads Google Ads Google Sheets Excel Pivot Tables VLOOKUP TikTok Ads Snapchat Ads AppsFlyer Adjust GA4 SEMRush SimilarWeb SpyFu
Benefits & Perks
Fully Remote
Health Coverage
Paid U.S. Holidays
Paid Time Off (PTO)
Paid Parental Leave
Bi-weekly salary payouts
$25 monthly perfect attendance bonus
Performance bonus
Anniversary bonus
$300 referral bonus
Nice to Have
Prior Agency experience
Hands-on experience with TikTok Ads or Snapchat Ads
Familiarity with MMPs (AppsFlyer, Adjust), GA4, or attribution frameworks
Experience with creative intelligence tools like Foreplay, MagicBrief, or Meta Ad Library
Experience with competitive tools like SEMRush, SimilarWeb, or SpyFu

Job Description


Who We Are

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.


The Opportunity

GrowthAssistant is hiring a Digital Marketing Specialist – Paid Ads to build, manage, and optimize high-impact paid media campaigns for our U.S.-based clients. This role is ideal for Filipino digital marketers with a deep expertise in Meta Ads and Google Ads, paired with a relentless passion for data-driven performance. You’ll be the engine behind multiple accounts, collaborating closely with U.S. agency teams to turn performance metrics into scalable growth.

  • Schedule: U.S. Business Hours (PST/EST)


What Your Day-to-Day Will Look Like

  • Campaign Execution: Launch and optimize Meta and Google ad campaigns from scratch, including Search, Display, PMax, Shopping, and Video.
  • Performance Optimization: Identify and troubleshoot platform issues, pacing problems, or performance drops to ensure accounts stay on track.
  • Rigorous Testing: Run A/B tests across creatives, audiences, and ad sets to uncover winning combinations.
  • Data Analysis: Deep-dive into ROAS, LTV:CAC, CTR, CPM, and CPA to drive strategic decision-making.
  • Advanced Reporting: Build and maintain sophisticated reports in Google Sheets/Excel using pivot tables, charts, and VLOOKUPs.
  • Search Excellence: Conduct keyword research and optimize search term reports based on SEM best practices.
  • Creative Collaboration: Support creative testing and asset collection by working across cross-functional teams.
  • Market Intelligence: Assist with competitive research and trend analysis using industry-standard tools.


What You Bring

  • Platform Expertise: 3+ years of experience managing Meta Ads and 1+ year of hands-on Google Ads experience.
  • Technical Literacy: Advanced Google Sheets / Excel skills (complex formulas, pivot tables, and data visualization).
  • Agency Mindset: Proven success managing multiple accounts simultaneously in a fast-paced environment.
  • Communication Mastery: Excellent English communication skills, specifically for daily collaboration via Slack, email, and video calls.
  • Operational Reliability: Highly accountable, proactive, and detail-oriented with the ability to work fixed U.S. hours.
  • Client History: A proven track record of successful collaboration with U.S.-based clients.


Bonus Points if:

  • You have prior Agency experience.
  • You have hands-on experience with TikTok Ads or Snapchat Ads.
  • You are familiar with MMPs (AppsFlyer, Adjust), GA4, or attribution frameworks.
  • You use creative intelligence tools like Foreplay, MagicBrief, or Meta Ad Library.
  • You have experience with competitive tools like SEMRush, SimilarWeb, or SpyFu.


Salary: Competitive, based on skill and experience matched to role requirements


What We Offer

At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world’s best brands scale. We believe that the right talent, placed in the right role, changes everything - and that starts with how we take care of you.


We support your life inside and outside of work with a comprehensive benefits package:

  • Fully Remote: 100% Remote work environment, never fight traffic again
  • Health Coverage: Comprehensive Health Insurance coverage
  • Time to Recharge: Paid U.S. Holidays and Paid Time Off (PTO)
  • Family First: Paid Parental Leave
  • Work Setup: 100% permanent work-from-home
  • Financial Growth: Bi-weekly salary payouts and competitive PH rates


We offer additional incentives for go-getters and proven performers!

  • $25 monthly perfect attendance bonus
  • Performance bonus
  • Anniversary bonus ($100 at 1 year; $200 at 2 years)
  • Earn a $300 referral bonus for each candidate you refer who is successfully hired


Your Application Roadmap

You’ve applied, now let’s get to work. Here’s the play-by-play:

  • Step 1 | Resume Screening: Our hiring team reviews your experience to see how your unique skills align with our high-growth roles.
  • Step 2 | Recruiter Interview: If we believe we have a great client match, we’ll reach out to schedule a human-to-human chat to discuss your career goals and experience.
  • Step 3 | Online Assessment: This is your chance to shine! You’ll complete a role-specific test and a personality assessment so we can represent you accurately.
  • Step 4 | Match Interview: You’ll meet with one of our Senior Leaders for a deep-dive validation to ensure we’re matching you with the right opportunity.


Depending on the client, there are sometimes 2 additional steps:

  • Step 5 | 15-min Prep Call: We’ve got your back. Before the final round, your Recruiter will hop on a quick call to coach you and share insider tips.
  • Step 6 | Client Interview: You’ll meet the client to discuss how you’ll help them scale and succeed. Bring your metrics—this is your moment!


Join our 100% remote global team today, and grow with GrowthAssistant!


GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.


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