Performance Marketing Manager

Who we are

We operate the international online marketplaces of Kaufland: Several thousand sellers and millions of products make us one of the fastest growing online marketplaces. Ours is a dynamic corporate culture that merges a start-up mentality with the opportunities offered by a large corporation. We combine knowledge and many years of experience in e-commerce with flat hierarchies and a highly motivated team.

We love flexibility! You have the freedom to choose whether you want to work remotely (within Germany) or at one of our offices in Cologne, Darmstadt, Düsseldorf, or in our co-working space in Berlin. You decide what works best for you!

As a part of Online Marketing, the Performance Marketing team does everything it can to increase traffic to our online marketplaces and convert it into sales. Advertising measures are performance-orientated and are optimised towards specific KPIs via data analysis.

Your tasks - this is what awaits you in detail

• You take full responsibility for the operational management and strategic development of our Google Ads & Microsoft Ads accounts, with a primary focus on high-scale Shopping and integrated App campaigns
• You proactively optimize the Merchant Center data architecture and use AI-driven enrichment (e.g., LLM-based title/description optimization) to ensure our product data is "algorithm-ready" across Search, Shopping, and Discovery
• You manage the end-to-end lifecycle of App Install (AC) and Engagement (ACe) campaigns, optimizing for down-funnel events and leveraging deep-linking strategies to create a seamless web-to-app journey
• You design and implement the most effective account structures for our specific business needs
• You understand when to use simplified architectures (e.g., Hagakure) to maximize AI learning and when to maintain granular control to protect margins or support specific product categories
• You design automated monitoring systems and anomaly detection alerts to ensure 24/7 account health across both Shopping feeds and App assets

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• You execute a rigorous "always-on" testing roadmap, from creative A/B tests in App campaigns to feed-label experiments that identify new growth levers for Shopping
• You design and refine effective processes surrounding feed management, feed optimization, and cross-channel performance analysis
  
  

Your profile - this is what we expect from you

• Successfully completed university degree in Economics, Business Administration, Marketing, or a data-focused technical field
• You bring profound practical experience in handling complex Google Shopping accounts and large data feeds, complemented by a solid proficiency in App Marketing (UAC/MMPs)
• You possess a "think-automation-first" approach and are comfortable using Google Ads Scripts, No-Code tools, or Python to automate repetitive tasks and connect disparate data sources
• You are an "AI-First" marketer, confident in using Generative AI (e.g., ChatGPT, Claude) for rapid copy iteration and deep data analysis to derive actionable insights
• Your work is characterized by an analytical-conceptual understanding of the post-cookie/ATT landscape. Furthermore, you focus on incrementality and POAS (Profit on Ad Spend) rather than just platform-reported ROAS

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• You are a strong communicator who enjoys sharing technical knowledge. In addition, you are comfortable training working students and collaborating with colleagues to elevate the team's collective AI and PPC skills
• You are fluent in both German (C1) and English (C1), both written and spoken
  
  

What we offer

• Create your own work-life balance: You have the flexibility to choose between working remotely (within Germany) or from one of our locations in Cologne, Darmstadt, Düsseldorf, or our co-working space in Berlin!
• Do you want to move to Germany? No problem – we offer you an attractive relocation package to give you a smooth start.
• Urban Sports Club and RSG Group Fitness Studios: Get top deals for fitness, swimming, yoga and more
• Mental Well-Being: We support you on your well-being journey with special offerings such as Instahelp, the digital platform for online psychological counseling
• Vacation & Sabbatical: Enjoy 30 days of vacation per year and the opportunity to take a sabbatical once you have been part of the team for a certain period! Option for Pluxee restaurant vouchers: Buy Pluxee vouchers through us and benefit from tax-advantaged meal allowances!

Interested in relocating to Germany? Check out our comprehensive Relocation Jobs in Germany page with detailed relocation packages and benefits.

• ‘Deutschlandticket’: We subsidise your train season ticket for more mobility
• Employee Discount: You will receive a monthly coupon for Kaufland.de
• Free choice of operating system: MacOS or Ubuntu Linux, it's up to you
• Boost your growth: Benefit from our online language learning programs, diverse in-house training, and our automated 360-degree feedback. We cover the costs for relevant conferences, training opportunities, and approved team workshops to strengthen personal interactions
• This is who we are: Our dynamic culture combines flat hierarchies, a start-up mentality, an international team of over 65 nationalities, and the strength of the Schwarz Group to provide you an agile and secure working environment We are team players: From day one, you will connect not only with your team but also with others through our digital onboarding journey, the buddy program, and regular team and company events, all-hands meetings, powerful mornings, and much more!
  
  

Check out our Principles & our blog for even more insights into our company culture!

Diversity at Kaufland e-commerce

We welcome applications from everyone, regardless of skin colour, sexual orientation, gender identity, age, disability, ethnic origin, religion and ideology. We are signatories to the Charta der Vielfalt (German Diversity Charter) – because we know that extraordinary things can only be achieved with diversity.