Marketing Operations Specialist - Demand Generation

Reports to: Sr. Manager, Demand Generation

Location: Fully remote (EST-PST preferred)

At Laravel, we build tools that empower developers to create exceptional web applications. Laravel Cloud, our managed deployment platform, is growing fast — and marketing can't yet measure what's driving it. Leads arrive unenriched. Attribution is guesswork. Lifecycle stages don't exist.

This hire fixes that. From scratch.

You'll own the systems, data, and automation that make demand generation measurable and scalable by partnering closely with the Sr. Manager, Demand Generation, who owns strategy and channels. The right candidate finds energy in making someone else's strategy work, not in writing it.

Responsibilities

• Make HubSpot your end-to-end. Lead lifecycle stages, lead scoring, workflow architecture, database hygiene, and custom reporting. Own it as platform admin
• Build attribution infrastructure. UTM framework, campaign membership, and a multi-touch attribution model that answers "which campaigns drove revenue?" with a report, not a spreadsheet
• Stand up enrichment and routing. Integrate enrichment tooling (Clay, Apollo, Clearbit, or equivalent) so leads are enriched on entry and routed automatically to the right place
• Own lifecycle email operations. Manage trigger logic, audience segmentation, QA, and reporting for lifecycle programs. (Strategy and copy owned by Demand Gen and PMM.)
• Maintain cross-platform data integrity. Design and manage data flows between HubSpot and connected systems. When something breaks, you know why
• Build dashboards that drive decisions. Develop reporting frameworks that give leadership and the demand gen team visibility into revenue-driving activities, not vanity metrics
• Be a proactive data partner. Surface broken enrolment triggers, misconfigured UTMs, and routing errors before they affect campaigns
• Contribute across the team. Build event/webinar landing pages, stage email campaigns, publish content. This is a startup, so everyone ships
• Document everything you build. Maintain runbooks, process documentation, and system architecture diagrams
  
  

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What Makes This Role Unique

It's a blank canvas. No entrenched HubSpot setup to work around. No attribution model to untangle. You design the architecture and build it. For an ops person who has spent years inheriting other people's decisions, this is the role.

AI-native is a real requirement. The team uses Claude and Cursor daily. The bar is higher than "I use ChatGPT to write emails." We'll ask you to walk through a specific automation you've built with real inputs, outputs, and maintenance considerations.

The scope can grow. This role is the most likely candidate to absorb full RevOps ownership when the current sales ops seat turns over, this is a real opportunity for someone who wants to build beyond marketing ops.

Requirements

• 5+ years in marketing operations or a closely related role at a B2B SaaS company, including at least 2 years at a fast-growing startup
• HubSpot Certified; has built or owned a HubSpot instance end-to-end (lifecycle design, lead scoring, workflow logic, database architecture)
• Has built attribution from scratch — UTM framework, attribution model, and the first campaign-to-revenue report
• Hands-on experience with at least one enrichment platform (Clay, Apollo, Clearbit, or equivalent) and has configured routing logic
• Strong B2B demand gen fluency: inbound/outbound motions, lead scoring, intent signals, sales handoffs, and funnel metrics
• Proficient with CRM/database management, integration architecture, APIs, webhooks, and process automation; comfortable writing lightweight scripts when no-code won't cut it
• Familiar with analytics tools (HubSpot reporting, Hex, Salesforce, or similar) and comfortable with SQL for ad hoc analysis
• Has built and maintained a real automation workflow using AI tools or no-code platforms (n8n, Make, Zapier, or equivalent)
• Understands CAN-SPAM, GDPR, and CCPA compliance basics; can build suppression lists and manage consent

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• Cross-functional communicator who works effectively with demand gen, PMM, sales, and analytics without creating bottlenecks
  
  

Success Metrics

• Clean, enriched leads flowing into HubSpot with accurate lifecycle stages and routing
• Attribution infrastructure that answers "which campaigns drove revenue?" with a report
• System uptime and data integrity across cross-platform workflows
• Dashboard adoption by leadership and the demand gen team
• Speed and reliability of campaign operations support
  
  

Benefits

• Fully remote and globally distributed working environment
• Option to attend Laracon conferences around the world
• Paid time off (Vacation, Sick & Public Holidays)
• Family leave (Maternity, Paternity)
• Company equity
• Welcome kit with custom Laravel swag