Head of B2B Growth Marketing & ABM

Join Frends and help level up & innovate our B2B growth engine 🚀

At Frends, we’re building the future of enterprise integrations and automation. Our European-born platform helps IT and business teams connect systems, automate processes, and build for an AI-driven world.

We’re growing fast and entering a new phase. We’re now hiring a Head of B2B Growth Marketing & ABM to take our go-to-market to the next level.

We’re looking for someone based in Sweden, Finland, or the Netherlands (or willing to relocate).

What this role is about:

This is not a “run campaigns” role. This is about building a scalable ABM and growth engine.

You’ll take what already works and turn it into a repeatable, high-performing system across markets, industries, and buying groups.

You’ll combine:

• ABM strategy and execution
• Conversion and funnel optimization
• Sales collaboration and pipeline impact
• AI-driven workflows and experimentation

You will have high ownership and freedom to shape how we grow.

What you'll own:

• ABM & Pipeline Growth: Design and scale ABM across industries and ICP tiers. Move beyond campaigns into a coordinated, sales-aligned engine connecting intent signals, creative content, and more.
• Demand Generation & Paid: Own paid strategy (LinkedIn, Google, etc.) with a focus on pipeline, CAC, and conversion, not just traffic. We work with professional agencies that help us be productive and execution-ready, so you won't be fully operational here, but provide guidance.
• Website & Conversion: Turn the website into a high-performing growth asset. Own messaging, journeys, and CRO.
• Signals & Outbound Enablement: Build intent-driven workflows with RevOps. Help sales act on signals, not guesswork.
• Performance & Insights: Own reporting on the marketing impact. It's not just attribution, but understanding where we influence our buyers journey and gain trust.

What we hope you'll bring:

• 7+ years of proven-track recording in B2B SaaS growth / demand / ABM roles
• Experience selling to technical audiences (CIO, CTO, Architects)
• Proven ability to drive pipeline, not just leads
• Strong ABM experience with sales alignment
• Hands-on with paid, CRO, and funnel optimization
• Experience with HubSpot or similar stack
• Data-driven, but pragmatic
• You challenge assumptions and improve what exists
• Other nice to have:
• Experience in iPaaS, APIs, IT, or automation space
• Familiarity with AEO / experimentation at scale
• Experience using AI in marketing workflows

What makes this role interesting:

• You’ll work on a real ABM foundation already in place, not from scratch
• You’ll have high ownership and execution power
• You’ll operate in an AI-first team, experimenting with workflows and automation
• You’ll work closely with sales: this is a joint motion, not a handoff
• You’ll help define how the underdog (us, the European-born integration platform) will take by storm the incumbents (mostly US vendors)

Tooling:

• CRM / Marketing Automation: HubSpot
• Marketing intelligence / buyer journey: Dreamdata
• Web intelligence: Leadfeeder
• AI-assisted coding: Lovable, Claude Code
• Automation: Frends (of course)
• AEO: Profound
• Other tooling: Asana (project management), Slack (comms internally) + MS Teams (company wide), Contrast (webinar), GA suite + Microsoft clarity (web analytics), Storylane (demo creation)

Why Frends?

• Strong product-market fit and growing fast
• Recognized in Gartner Magic Quadrant (iPaaS), happy customers

Interested in relocating to Netherlands? Check out our comprehensive Relocation Jobs in Netherlands page with detailed relocation packages and benefits.

• Team-led by experienced Fractional CMO, you'll learn and get challenges
• High-trust, low-hierarchy culture
• Flexible, hybrid working
• Real ownership and impact (not cliché, you can test us on this)

Practicalities:

• Compensation: Earn a fixed salary adequate to your expertise (approx. 6500-7500€/month) & benefits
• Location: Sweden, Finland, Netherlands (or relocation)
• Start date: Flexible, though we have big ambitions, so the sooner, the better
• Reporting: To Fractional CMO, Hugo.
• Team leadership: Leads Junior Performance Marketer (a bright one!) and competent complementary growth/performance agencies.
• Close collaboration with Sales, RevOps, Product, and Marketing (naturally)

Ok, now with all of the above clear, are you interested in joining us?

If so, our recruitment process includes around four discussions. To ensure a smooth and informative process, you will meet at least our People Integrator, Fractional CMO, Marketing team member, and the Chief Revenue Officer (CRO). Case study and reference checks are also included in the process.

Want to know more about Frends?

Frends is our own modern, low-code integration platform developed by our own R&D team. Frends solves the digitalization challenges of both global and smaller customers and in both private and public sectors in various industries.

Recognized in the Gartner® Magic Quadrant™ for Integration Platform as a Service, Frends continues to grow rapidly in the Nordic, European, and global markets.

Frends is also awarded in G2 review with the "Momentum Leader (API Management)," "Best Usability," "Easiest to Use & Admin," "Highest User Adoption," "Most Implementable," "Fastest Implementation," and "Fastest Time to Value" badges in 2025. Our customers give us 4.7 out of 5 stars on Gartner Peer Insights.