Digital Marketing Specialist

Job Requirements

Job Title: Digital Marketing Specialist

Company Name: AICT PVT. LTD.

Location: Durgapur, West Bengal

Salary: ₹25,000 - ₹45,000 per month

Employment Type: Full-time

Job Description:

Are you a talented Digital Marketing Specialist with a passion for driving online success? AICT PVT. LTD. is looking for a dynamic and creative individual to join our team in Durgapur, West Bengal. As a Digital Marketing Specialist, you will play a crucial role in enhancing our brand visibility, increasing website traffic, and driving customer acquisition.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to increase brand visibility, website traffic, and customer acquisition.

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• Plan, implement, and optimize search engine optimization (SEO) strategies to improve organic rankings and drive targeted traffic to the website.
• Manage and optimize search engine marketing (SEM) campaigns, including keyword research, ad copy creation, bid management, and performance tracking.
• Create and manage email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Utilize web analytics tools to monitor website performance, track key metrics, and generate reports on campaign performance.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices and provide recommendations for continuous improvement.
  
  

Job Requirements:

• 1 to 5 years of experience in digital marketing.
• Proficient in using Google tools such as GA-4 analytics, Google Ads, and Search Console, among others.

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• Knowledge of On-page & Off-page SEO, keyword research, content optimization with keywords, and backlink generation.
• Familiarity with technical SEO and the ability to perform site audits.
• Experience in creating and managing campaigns on Google Ads and Facebook Ad manager.
• Skilled in creating Social Media Calendars and preparing insightful reports.
• Capable of planning and implementing effective brand strategies for clients.
  
  

FAQs:

Q: What is the salary for the Digital Marketing Specialist role?

A: The salary for the Digital Marketing Specialist position ranges from ₹25,000 to ₹45,000 per month.

Q: What benefits are offered with this job?

A: The benefits provided for this position include Health insurance and Provident Fund.

Q: Is this a full-time position?

A: Yes, this is a full-time job opportunity.

Q: What are the available work shifts?

A: The available work shifts include Morning shift, Rotational shift, and Day shift.

Q: What is the preferred education level for this role?

A: The preferred education level is Higher Secondary (12th Pass).

Q: Is there any specific requirement for commuting or relocation?

A: Yes, the candidate should be reliably able to commute to Durgapur, West Bengal, or be willing to relocate before starting work.