AI Summary
Lead CRM data quality and governance initiatives, design and execute complex segmentation frameworks, and drive data enrichment strategies to fuel high-impact ABM and demand generation campaigns.
Key Highlights
CRM governance
Segmentation frameworks
Data enrichment
Key Responsibilities
Lead CRM data quality and governance initiatives
Design and execute complex segmentation frameworks
Drive data enrichment strategies
Technical Skills Required
Benefits & Perks
Competitive salary £50,000-£60,000
Fully remote working model
Comprehensive benefits package including Private Medical Insurance and a robust pension scheme
Job Description
We're working with a high-growth recruitment and talent solutions powerhouse on this exciting opportunity.
Are you a HubSpot power user who thrives on turning messy data into revenue-driving insights? We are seeking a data-driven Marketing Operations Specialist to spearhead CRM governance, lead scoring, and advanced attribution reporting. You will act as the technical backbone of the marketing team, leveraging a sophisticated tech stack including Salesforce and ZoomInfo to fuel high-impact ABM and demand generation campaigns.
The Role
- Lead CRM data quality and governance initiatives across HubSpot and Salesforce to ensure a single source of truth for all marketing activity.
- Design and execute complex segmentation frameworks to power personalized ABM, nurture programs, and multi-channel demand gen campaigns.
- Drive data enrichment strategies using tools like ZoomInfo, Clearbit, and LinkedIn Sales Navigator to enhance lead intelligence and targeting.
- Build comprehensive dashboards and reporting models to track pipeline velocity, revenue attribution, and overall campaign ROI.
- Optimize technical lead management processes, including lead routing, scoring models, and lifecycle stage mapping across the MarTech stack.
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- 3-5 years of hands-on experience in Marketing Operations with an advanced, "power-user" mastery of HubSpot.
- Proven track record in CRM hygiene and managing the integration between HubSpot and Salesforce.
- Deep experience with data enrichment and intent platforms such as 6sense, Clearbit, Apollo, or ZoomInfo.
- Strong technical understanding of B2B Demand Generation, Account-Based Marketing (ABM) strategies, and ICP development.
- Advanced Excel skills for data manipulation and a passion for revenue-centric marketing analytics.
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
- Competitive salary of £50,000 - £60,000 with a fully remote working model.
- Comprehensive benefits package including Private Medical Insurance and a robust pension scheme.
- Significant investment in your professional development and exposure to the latest MarTech innovations.
- A high-impact role where your data insights directly shape the company’s growth and revenue trajectory.
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