Full-Time Social Media Advertising Specialist

Job Title: Full -Time Social Media Advertising Specialist

Location: Remote

Job Type: Full -Time

Reports To: Marketing Manager

Rate: 10AUD/hour

About Us

:Our client is an energetic and fast-growing company specializing in leadership and team mentoring for small to medium sized businesses and elite sporting teams, predominantly in Australia. We're looking to expand our digital marketing efforts to promote our online masterclasses and are seeking a self-motivated and detail-oriented Social Media Advertising Specialist to join our team on a full-time basis

.
Work Environmen

• t:Flexible days and hours, equating to 40 hours per wee
• k.Remote position – work from anywhere, with a weekly team meeting via video cal
• l.Collaborative team with opportunities for growt

h.
Position Overvi

ew:They are looking for a full-time Social Media Advertising Specialist to create, manage, and optimize paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, X, You Tube and Snap Chat to primarily promote our online masterclass

es.
The ideal candidate will have a strong understanding of social media trends, advertising tools, and best practices for driving engagement, leads, and sales. This position offers flexibility with hours, allowing you to work remotely and manage your time effectiv

ely.
Key Responsibili

• ties:Develop, implement, and manage paid social media campaigns on platforms including Facebook, Instagram, LinkedIn, X, You Tube and Snap
• Chat.Create compelling ad copy, visuals (still and video), and other creatives that align with brand voice and g
• oals.Conduct audience research to optimize targeting and segment campaigns for maximum effective
• ness.Monitor and optimize campaign performance, making adjustments to achieve KPIs such as CTR, CPC, ROAS, and engage
• ment.Collaborate with the marketing team to align social media campaigns with overall marketing strategies and object
• ives.Track and report on key metrics, providing insights and recommendations for future campa
• igns.Stay up to date with industry trends, new tools, and best practices in social media adverti

sing.A/B test ad creatives, targeting, and budgets to ensure continuous campaign optimiza

tion.
Required Qualifica

• tions:Proven experience managing social media advertising campaigns, preferably on Meta platforms and LinkedIn and Google would also be benef
• icial.Strong understanding of social media advertising tools (e.g., Facebook Ads Manager, LinkedIn Campaign Manager,

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• etc.).Experience with A/B testing and data-driven campaign optimiz
• ation.Excellent written communication
• skillsA strong ability to create engaging visual images. Must have advanced skill of Canva to create compelling i
• mages.A strong ability to create captivating v
• ideos.Ability to manage multiple projects, prioritize tasks, and meet dead
• lines.Analytical mindset with the ability to interpret campaign data and make strategic recommenda
• tions.Knowledge of digital marketing trends, best practices, and emerging technol
• ogies.Self-motivated, with the ability to work independently in a remote enviro
• nment.Sound experience in a remote team environment and have strong team communication s
• kills.Must have an eye for the d

etail.
Preferred Qualific

• ations:Experience with other advertising platforms (e.g., Google Ads, TikTok Ads, YouTube
• etc.).Familiarity with other social media analytics tools (e.g., Google Analytics
• etc.).Knowledge of SEO and how it integrates with paid adver
• tising.Some knowledge of Active Campaign or other CRM’s would be bene