Digital Marketing Specialist - FinTech

Location: Yerevan, Armenia (Relocation Required)

Industry: FinTech (Payment Service Provider - PSP)

Language: Fluent Chinese (Mandarin) and English

About the Role

We are seeking an experienced and highly motivated Digital Marketing Specialist to join our dynamic team in Yerevan, Armenia. This role is pivotal in driving our brand presence and user acquisition within the Chinese market.

Core Objective

Develop and execute brand communication strategies based on company objectives and market insights. Enhance brand image, awareness, and reputation through integrated online and offline channels, ultimately driving brand value growth in the FinTech sector.

Key Responsibilities

• Platform Promotion & User Acquisition: Drive platform promotion and marketing initiatives to acquire high-quality users and strengthen brand image publicity.
• Content Strategy & Operations: Release selection reports and manage official accounts across key Chinese platforms, including WeChat Official Account and Douyin (TikTok).
• Campaign Execution: Plan and implement marketing campaigns that resonate with target audiences and align with business goals.
• Market Research: Conduct market and user research to identify trends, insights, and opportunities for brand positioning and growth.
• Partner Collaboration: Explore and manage promotional cooperation opportunities, with a particular focus on Telegram and other relevant channels.

Qualifications

• Bachelor's degree or higher in Advertising, Marketing,  or a related field.
• 1+ years of experience in new media operation, online promotion, or digital marketing.

Discover our full range of relocation jobs with comprehensive support packages to help you relocate and settle in your new location.

• Familiarity with various promotional cooperation methods, especially Telegram.
• Strong understanding of the internet and e-commerce industries.
• Excellent writing skills in Chinese, with the ability to create engaging and impactful content.
• Strong analytical and outreach capabilities, with a data-driven approach to marketing.

Why Join Us in Armenia?

• Comprehensive Relocation Package: We fully support your move to beautiful Armenia, helping with visa processes, initial accommodation, and settling in.
• Be a Valued Asset: Work in an environment where your expertise directly shapes our global strategy and user experience.
• Career Growth: Opportunities for professional development in a thriving international company at the intersection of two exciting industries.