Freelance Product Marketing Manager

Company Intro

At Toloka AI we create data that powers leading GenAI models and innovations. We work with frontier labs, big tech, renowned AI startups, enterprises and non-profit research organizations worldwide. We use a combination of Experts + Crowd + Tech Platform to teach AI models to reason and evaluate their efficacy and safety. We have experts in more than 50 different domains—from doctors and lawyers to physicists and engineers—and boast one of the most diverse global crowds, representing over 100 countries and speaking 40+ languages. We are a well-funded startup with an enviable portfolio of clients including Anthropic, Amazon, Microsoft, poolside, Recraft, and Shopify.

Recently, we secured strategic investment led by Bezos Expeditions with participation from Mikhail Parakhin, CTO of Shopify and board advisor to leading GenAI companies, who now serves as our Chairman of the Board. Our remote-first team is globally distributed around the world: USA, UK, the Netherlands, Czech Republic, Serbia, and more. We are headquartered in Amsterdam.

Role overview

Toloka is launching a self‑service SaaS platform that gives B2B customers on-demand access to data contractors without requiring involvement from Toloka staff. The freelance PMM will own positioning, go‑to‑market, and lifecycle growth across Enterprise-aware motion and self‑serve funnels.

What you’ll do

• Build and execute the GTM strategy for the self‑service platform: segmentation, ICPs, messaging, packaging, pricing inputs, launch plans, and channel mix across events, social, content, and partnerships.
• Drive lifecycle growth: activation, retention, expansion, and reactivation with experiment roadmaps across onboarding, in‑product education, email, and in‑app comms.
• Own SGM levers: pipeline contribution and revenue impact from product marketing via campaigns, positioning, sales enablement, and ABM/lightweight enterprise motions where relevant.
• Lead competitive and market intelligence (benchmarks vs. leading B2B SaaS like Notion/Miro/annotation tools) and translate insights into clear differentiators and battlecards.
• Partner with Product, Sales, and Growth to define the customer journey end‑to‑end, improve conversion across the self‑serve funnel, and influence the roadmap with market signals.
• Orchestrate event-led marketing (talks, workshops, sponsorships, field/community events) and social strategy to generate demand and accelerate revenue.
• Produce compelling assets: narratives, web copy, demos, playbooks, case studies, solution briefs, ROI messaging, and objection handling.

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• Establish measurement: set KPIs, build dashboards, and run structured experiments; report on activation, retention, reactivation, CAC/LTV, conversion rates, and influenced/attributed pipeline.

What you’ve done

• 3–5 years in B2B SaaS product marketing with hands-on ownership of GTM and lifecycle growth for self-serve or hybrid (self‑serve + enterprise) products.
• Proven impact on SGM metrics and user retention/reactivation through lifecycle programs and product-led growth tactics.
• Experience marketing to users of workspace/collaboration or data/annotation tools; familiarity with buyer/user motions typical of products like Notion, Miro, and annotation platforms.
• Strong channel execution across events and social, plus collaboration with demand gen and sales for lead progression and enablement.
• Data-driven decision making; comfort with analytics and experimentation; excellent storytelling and stakeholder leadership.
• Fluent English; comfortable operating across Europe and the Americas time zones.

What we can offer:

• You’ll have the opportunity to work on highly innovative, projects at the leading edge of AI development, and work with a genuinely dedicated and dynamic team of experts.
• You’ll also be working on projects with customers that are AI industry leaders and household names.

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• You’re welcome to work remotely or in a hybrid way. You will also have some opportunity to create your work schedule with your manager.
• We’re currently seeking people who are interested to join us on a freelance full-time basis.

[Important Notice]

Scam Alert Regarding Fake Job Postings

It has come to our attention that an individual or group is fraudulently impersonating Toloka to post fake jobs and solicit personal information from applicants. Please be aware:

• Official Communication: Our recruiting team will only contact you from an official "toloka.ai" email address. We will NEVER use Gmail, Yahoo, Tolokainc, toloka.inc, or other personal or seemingly business email accounts.
• Our Process: We will never ask for your bank account details, credit card number, or any fees as part of the application or interview process.
• Official Listings: All legitimate job openings are posted on our official careers page: https://toloka.ai/careers#job-list

What to do: If you see a suspicious job posting or have been contacted by someone you suspect is a scammer, please do not provide any personal information. Instead, report the incident to us directly at security@toloka.ai and report the profile/post to LinkedIn.We are taking this matter very seriously and are working with the appropriate parties to resolve it.

Thank you for your vigilance!