Growth & Retention Manager

Work Authorization Support

We support employment-based immigration for qualified mid-to-senior candidates across functions, including H-1B transfer/sponsorship and, where appropriate, U.S. green card sponsorship. Immigration support is provided based on role fit, candidate qualifications, and business needs.

About the Role

Snaplii is seeking a high-caliber Growth & Retention Manager to lead our user loyalty and merchant empowerment strategies in North America. Unlike traditional growth roles, your North Star metric is Repeat Purchase. You will use data to deconstruct user behavior, design addictive retention loops, and leverage our Merchant Platform to turn one-time shoppers into lifelong brand advocates.

What you’ll do

1. User Insights & Segmentation

• Analyze user behavior across browsing, transactions, and retention signals to understand intent and lifecycle stages.
• Build segmentation frameworks and user cohorts to power personalized merchant ranking and marketing offers.
• Identify friction points in the user journey and partner with products to improve conversion and repeat usage.

2. Loyalty, Membership & Lifecycle Marketing

• Build and scale loyalty and membership programs (tiers, points, rewards, incentives).
• Launch re-engagement strategies that increase repeat purchase, improve promotion ROI, and grow user LTV.
• Design and execute lifecycle campaigns across Push, SMS, Email, and in-app channels.

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3. Merchant-Driven Growth & Partnerships

• Develop partnerships with merchants, creators, and community channels to drive user acquisition and engagement.
• Launch co-marketing initiatives that convert offline demand into high-quality platform users.
• Collaborate with merchant partners to design growth programs that benefit both sides of the marketplace.

4. Data & Performance Analytics

• Use SQL, dashboards, and cohort analysis to understand user behavior and campaign performance.
• Track and optimize CAC, retention, repeat purchase, and lifetime value.
• Translate insights into experiments and scalable growth initiatives.

What we’re looking for

• 3–6 years of experience in growth, lifecycle, or performance marketing.
• Experience in North American consumer apps, marketplaces, or fintech platforms.
• Hands-on experience running multi-channel campaigns (CRM, lifecycle, paid or partnerships).

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• Strong analytical mindset with the ability to interpret data and drive decisions.
• Comfortable operating in a fast-moving startup environment with high ownership.
• Experience working with merchant ecosystems, partnerships, or local growth channels is a strong plus.
• Familiarity with SQL, analytics tools, and experimentation frameworks preferred.

Compensation

• Base salary: up to $140K
• Performance bonus: 20–25% of base
• Equity: $50K/year in RSUs or options

Base location:

• San Jose CA (remote)

Travel: Monthly travel to Toronto during the first three months.