Senior Brand Marketing Manager (Thailand Market)

JOB DESCRIPTION – BRAND MARKETING [SENIOR/ SUB.LEAD/ MANAGER] (BKK)

• Location: Thailand / SEA
• Employment Type: Full-time
• Range Salary: 3000$ - 4500$ + Allowances

I. JOB PURPOSE:

The Brand Marketing Manager (Thailand Market) is responsible for leading brand strategy and integrated marketing initiatives for both company-owned products and client brands. This role focuses on strengthening brand equity, driving awareness, and accelerating sustainable growth in the Thailand market through strategic partnerships and high-impact campaigns.

II. KEY RESPONSIBILITES (KPI - DRIVEN):

1. Brand Strategy Development

• Lead annual and quarterly brand strategy planning for the Thailand market, including brand positioning, communication direction, and growth roadmap.
• Develop integrated marketing communication (IMC) plans to increase brand awareness, brand preference, and brand visibility.
• Drive growth in brand keyword search volume and owned media presence.

2. Multi-Channel Campaign Management

• Manage end-to-end branding campaigns across online and offline channels, with a strong focus on entertainment, sports, and major cultural events.
• Coordinate and manage relationships with media partners, content creators, KOLs/influencers, and local agencies in Thailand.
• Ensure campaign execution aligns with brand guidelines, timelines, and strategic objectives.

3. Brand Governance & Creative Quality Control

• Ensure consistent application of brand visual identity and messaging across all communication touchpoints.
• Collaborate closely with content, social media, creative, and media teams to maintain high-quality outputs.

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• Review and approve key creative assets and communication materials.

4. Performance Analysis & Optimization

• Monitor brand performance metrics, including brand search, social mentions, engagement, traffic, and conversion pathways.
• Evaluate campaign effectiveness, generate insights, and propose continuous improvement initiatives.
• Prepare monthly and quarterly brand performance reports for management.

5. Partnership Development & Vendor Management

• Build and maintain strong relationships with media networks, PR agencies, production houses, KOL agencies, and local partners in Thailand.
• Identify, evaluate, and negotiate with new vendors to enhance execution efficiency and scalability.
• Manage long-term strategic partnerships to support sustainable brand growth.

6. Leadership & Cross-Functional Collaboration

• Lead cross-functional project teams and ensure alignment toward business and brand KPIs.
• Mentor team members, support capability development, and promote a performance-driven marketing culture.

III. QUALIFICATION & EXEPRIENCE

1. Education

• Bachelor’s degree in Marketing, Business, Communications, or related fields.
• MBA or advanced branding/marketing certifications are an advantage.

2. Experience:

• Minimum 5 years of experience in Brand Marketing, Integrated Communications, or Digital Marketing.
• At least 2 years in a managerial or team-lead role.
• Proven experience planning and executing large-scale, multi-channel branding campaigns.
• Strong understanding of the Thailand market, consumer insights, cultural context, and digital media landscape.
• Experience in online entertainment, digital content, gaming, blockchain, e-commerce, or esports is preferred.
• Demonstrated ability to manage cross-functional teams, external agencies, and large marketing budgets.

3. Technical:

• Solid understanding of brand building, IMC frameworks, and digital-first branding.
• Hands-on experience with key platforms in Thailand, including Facebook, TikTok, Google, YouTube, LINE, influencer ecosystems, and local media.
• Experience working directly with media buying agencies, PR firms, KOL/influencer agencies, creative studios, and production houses.
• Familiarity with brand measurement tools such as social listening, brand lift studies, keyword tracking, and traffic/funnel analytics.

IV. SALARY & BENEFITS:

a. Salary Range: USD 2,800 – 4,500 per month (gross, negotiable based on experience)

b. Benefits

• Company-provided working equipment
• Housing or apartment rental support
• Holiday and festival allowances
• Visa sponsorship and relocation support
• Transportation and travel support
• Opportunity to work in a regional and international environment