AI Summary
Marketing Campaign Analyst role supports the development, execution, and measurement of multi-channel marketing campaigns. The role involves working with other analysts, data scientists, and marketing specialists. Key requirements include experience in marketing campaign management, data analysis, and digital experience platform technologies.
Key Highlights
Support the development, execution, and measurement of multi-channel marketing campaigns
Partner with analysts, data scientists, and marketing specialists to develop campaign requirements
Design, coordinate, and schedule multi-channel, multi-touch campaigns
Key Responsibilities
Support the development, execution, and measurement of multi-channel marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers. Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns.
Set pre-campaign analytics objectives and develop audiences and targeting. The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar.
Provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions.
Assist with the adoption of new campaign or customer relationship technologies within our digital experience platform.
Technical Skills Required
Nice to Have
Knowledge of next best action, customer lifetime value or churn prediction models
Job Description
Marketing Campaign Analyst
Job Summary: Talent Software Services is in search of a Marketing Campaign Analyst for a contract position that can be worked 100% remotely. The opportunity will be for three months with a strong chance for a long-term extension.
Position Summary: It is required that candidates have worked in a similar role, with big brand or agency experience, which will be key to this role.
Primary Responsibilities/Accountabilities:
The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multi¬ touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers.
- Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns.
- The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting.
- The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar.
- They will also provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions.
- The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform.
Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.
- 3 years of experience in marketing campaign management or a related field.
- Experience analyzing large data sets that may include structured and unstructured data.
- Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc.
- Advanced Excel skills.
- Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills.
- Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools.
- Proven ability to use reporting tools to convert data into meaningful analyses and insights.
- Proven ability to translate between business and technical stakeholders.
- Must be able to work effectively in a consensus-style environment that expects and promotes teamwork.
- Must have experience in effectively meeting deadlines on-time with a quality product.
- Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.
- Will work independently and collaboratively to prioritize and drive forward multiple projects.
- Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
- Position may require occasional travel and the flexibility to work weekends and evenings as necessary.
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- Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl.
- Experience in the use of next best action, customer lifetime value or churn prediction models.
Providing consulting opportunities to TALENTed people since 1987, we offer a host of opportunities, including contract, contract to hire, and permanent placement. Let's talk!
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