Graphic Designer

About Us:

Move2Play is a rapidly growing kids toy company in the e-commerce space. We were founded with a mission to create unique, interactive toys that get kids moving. We're a small but enthusiastic team that likes to work hard, move quickly, and bring thoughtful, engaging products to families across the country.

As we continue to grow, we’re looking for a talented Graphic Designer to help shape the visual identity of our products from concept to shelf.

Job Description:

We are seeking a talented and detail-oriented Graphic Designer to join our team. This role focuses on graphic design execution for toys and baby gear products — including packaging, print artwork, character illustration, surface graphics, color studies, and visual concept development.

The ideal candidate has strong illustration skills, a sharp eye for color and composition, and experience creating graphics that resonate with both kids and modern parents. This is not an industrial design or soft goods design role — it is a graphics-first position embedded within product development.

**Portfolio or personal website is required.

**Professional fluency in English (written and spoken) is required.

Salary:

30-40K USD | 5-15% Bonus

Responsibilities:

• Create original character illustrations and playful graphics for toys and baby products
• Develop surface artwork for products (prints, patterns, decals, labels, etc.)
• Conduct color studies and create cohesive color palettes across product lines

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• Prepare production-ready print files and packaging dielines
• Collaborate closely with product designers, brand designers, engineers, and overseas manufacturers to ensure accurate execution
• Develop instruction manuals, inserts, and other printed collateral
• Design engaging retail packaging, including layout, typography, callouts, and compliance elements
• Contribute to new product concepts with visual mockups and graphic direction
• Maintain brand consistency across all product graphics
• Stay up-to-date on design trends in toys, baby gear, illustration, and packaging
• *Leverage AI platforms to enhance and expand design design tasks

Qualifications:

• Bachelor’s degree in Graphic Design, Visual Communication, Illustration, or related field
• 4+ years of experience in graphic design - experience in toys, baby products, or other consumer products is required.
• Advanced proficiency in Adobe Creative Suite (Illustrator and Photoshop required; InDesign strongly preferred)
• Strong illustration skills (vector and/or hand-drawn style)
• Experience preparing print-ready files and working with packaging dielines
• Solid understanding of typography, color theory, and composition
• Ability to manage multiple projects and move quickly in a fast-paced environment
• Strong attention to detail and organization
• Experience working with overseas manufacturers is a plus

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• Passion for children’s products and understanding of what appeals to both kids and parents
• *Experience working with AI platforms to improve design outputs

Nice-to-Haves:

• Experience designing retail packaging for Amazon or mass retail
• Experience with character development and brand mascots
• Familiarity with basic 3D mockups or rendering tools
• Understanding of toy safety labeling requirements
• Experience working with licensed IP

Benefits:

• Fully remote position
• Competitive salary based on experience
• Health, dental, and vision insurance
• Creative and collaborative work environment
• Opportunity to directly shape products sold nationally and internationally

• If you’re a graphic designer who loves illustration, packaging, and creating playful yet beautiful products for kids and families, we’d love to hear from you!